• Cleartrip - Personalized Marketing

    The key to successfully Onboard, Activate and Engage customers

Key results

Key results

About Cleartrip

Cleartrip is a leading online travel agency. Founded in 2006 with the motto to “Make Travel Simple”, it has been serving its customers with top notch services in booking flights, hotels, resorts, getaways and other activities.

Goal: Onboard, Activate and Engage customers with personalized and relevant interactions

Cleartrip wanted to delight their customers through personalized on-boarding and engage each customer based on their in-app behavior.

Execution

Onboard and Activate


Customers who installed the app through different acquisition campaigns were shown personalized and relevant In-App messages. This resulted in an outstanding CTR of 16% and led to 19% conversions. For customers who installed the App but did not make a booking, a personalized push notification was triggered driving them to make a booking.

Engage


MoEngage’s User Intelligence helped Cleartrip identify customer drop-off points and engage them through automated ‘Personalized Smart Triggers’. For customers who abandoned a booking, a ‘Personalized Smart Triggers’ campaign was created resulting in a CTR of 45%. 16% of the customers who interacted completed the booking. Cleartrip delighted targeted customers with personalized hotel deals resulting in 20% of users booking rooms.

  • “At Cleartrip everything is driven by our focus on providing our users with the best experience possible. So we use Personalized Smart Triggers from MoEngage to send relevant reminders based on user behavior, rather than spamming everyone using the Cleartrip app. We have seen up to 45% CTRs on these interactions with almost 5% of the users who were dropping off in the booking funnel converting.”

    Suman De, Mobile Products, Cleartrip