We spoke to 2000 marketers from Southeast Asia to evaluate their readiness to adapt to the Insight-led future of customer engagement.
26% of marketers in Southeast Asia primarily rely on CRMs for their customer engagement needs.
Who is this report for and why should you read it?
If your job roles fall in any of the following buckets: CXO, VP, Analysts, and Managers from Marketing, Product, CRM, and Growth teams; and you are responsible for driving engagement and retention for your customers, this report is for you! The report will help you understand the importance of insights in your engagement strategy and whether the current engagement tech stack which is being used by Southeast Asian marketers are sufficiently enabling this.
What is the need for gathering customer, journey, and campaign insights?
With data aplenty, capturing the customer’s attention at the right moment has become the key differentiator. To gain this competitive advantage, brands need to focus on insights derived from these measurable elements.
Are CRMs & CDPs enough? Or do marketers need to look for a more holistic tool for their customer engagement requirements?
While CRMs and CDPs seem to be the favored customer engagement platforms, we still see significant dissonance in terms of the challenges faced by the marketers and the services provided by their chosen tech stacks. Therefore, this signifies the inadequacy of these tools. To keep up and bridge such gaps, marketers need to switch to a more holistic and multichannel alternative – much like a CEP. Customer Engagement Platforms or CEPs step in here and help marketers make sense of the customer insights provided by CDPs. They use this actionable data to create personalized journeys for your customers by providing intelligent analytics and powerful segmentation capabilities.
