Easy Ways to Keep Holiday Shoppers and Increase Revenue
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4 campaign examples and
tips on how to apply them
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What customers want and
expect from brands
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7 tips to maximize post-holiday ROI
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The latest on EU Price Indication
Directive for retailers
“Personalization without purpose is pointless. Personalization is more than just product recommendations; it also includes offering delivery options that are convenient for the customer.”
Customers who are discount-driven may cost your company more than they bring in."
Tips to Maximize Post-Holiday ROI
Invest in your existing customers
Marketing to existing customers is cheaper and lets you focus on building loyalty and lifetime value.
Know who your customers are
Data helps you understand customer behavior, segment, and connect with personalized messages and offers.
Personalize with purpose
Personalize messages to create positive emotional experiences throughout the customer’s brand journey.
Always be top of mind
Communicate relevant information, offers, and order updates to customers consistently, timely, and respectfully.
Integrate AI
GenAI can improve campaign efficiency and team productivity by freeing up resources to focus on other tasks.
Be transparent
Are you in compliance with The EU Price Indication Directive? It is applicable to any brand, online or offline, targeting consumers within the European Union.
