4 Travel Marketing Strategies that Personify Customer Engagement
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How the current landscape of travel (OTA and Airline Industry) is for the Middle East and Africa
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How different marketing strategies can solve the engagement conundrum
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How global and regional Airlines and OTAs are engaging with customers to build loyalty
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How brands can improve customer experience using a customer engagement platform
There is a 83% and 65% rise in international travel in the Middle East and Africa, respectively, outperforming the Americas, Europe, and Asia-Pacific
Social Media Platforms and Digital Channels Dominate Customer Interactions For Travel Brands
50% of customers are expected to increase their digital spending, especially in travel and retail
72% of consumers plan to spend more on domestic travel and 64% on international travel compared to previous years
Mobile bookings in Africa accounted for 71% of all bookings made on their platform in 2021
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Airline companies need to revisit their marketing strategies to attract new customers and win back existing customers
Travel brands need to analyze different touchpoints to understand behaviors and build better customer segment
Traditional customer loyalty programs like frequent flyer miles and travel loyalty programs won't cut it anymore
How Global and Regional (Middle East and Africa) Travel Brands are Engaging Customers
Holiday Factory reimagined its customer experience by adding a holiday flavor, suggesting relaxing weekends and family getaways. By promoting seasonal offers and personalized giveaways, the brand has been able to build a band of loyal customers.
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Download to Know MoreFrequently Asked Questions
What is the role of customer engagement in the airline industry?
With the help of different customer engagement and marketing strategies, airline brands can look to engage with new customers and re-initiate conversations with dormant customers. Using various marketing automation tools, brands can drive various loyalty programs and retain new and existing customers
What is the typical customer journey in the travel industry?
There are typically six stages to any traveler’s journey: inspiration, shopping, booking, pre-trip, in-trip, and post-trip. At every step, travelers engage with travel brands for a range of services, and experience hundreds of touchpoints, on a variety of devices. Building a seamless journey across every stage should be the spine of any marketing strategies deployed.
What are the go-to marketing strategies for OTA brands?
Segment Your Customers: Segmenting travelers with advanced behavioral attributes is the first strategy to implement. You can also segment customers into business, leisure, VIP, returning customers, or other categories, based on your segments’ interests.
Build a Holistic Customer Profile: Understanding the customer journey across multiple touchpoints is crucial. This can be achieved using an insights-led customer engagement platform that integrates all customer touchpoints and aligns key information about your customers, their preferences, and behavior patterns.
Hyper-personalize Experience: With a 360-degree view of your customers and predictive AI, you can automate highly personalized trip recommendations. The dynamically targeted deals will apply to each individual customer, proposing different destinations and activities based on their personal preferences.
