Quantify Your App's “stickiness”

Choose the right cohort analysis that fits your business needs. Understand how your retention and engagement change over time.

Cohorts for your context

  • Measure retention based on your industry, customer base, usage frequency, and various other factors. Get N-day or unbounded retention that are specific to your business context.

Fine-tune your onboarding

  • Identify the “aha-moment” of your app. Measure the time taken for different customer segments to discover your app’s “aha-moment” and improve your onboarding process.

Improve your retention and LTV

  • Group your low-retention and high-retention customers into cohorts and compare them. Identify factors that drive higher retention and help more customers get hooked to your app.

Optimize marketing spends

  • Slice and dice your cohorts based on acquisition channels to measure channel spend vs performance. Use filters to drill down further and identify campaigns with maximum RoI.

Identify spikes in churn

  • Use uninstall cohorts to easily spot time-periods with unusually high churn. Compare against your marketing calendar to find correlation with any specific campaigns.

Cohorts for your context

  • Measure retention based on your industry, customer base, usage frequency, and various other factors. Get N-day or unbounded retention that are specific to your business context.

Fine-tune your onboarding

  • Identify the “aha-moment” of your app. Measure the time taken for different customer segments to discover your app’s “aha-moment” and improve your onboarding process.

Improve your retention and LTV

  • Group your low-retention and high-retention customers into cohorts and compare them. Identify factors that drive higher retention and help more customers get hooked to your app.

Optimize marketing spends

  • Slice and dice your cohorts based on acquisition channels to measure channel spend vs performance. Use filters to drill down further and identify campaigns with maximum RoI.

Identify spikes in churn

  • Use uninstall cohorts to easily spot time-periods with unusually high churn. Compare against your marketing calendar to find correlation with any specific campaigns.

What top brands say about MoEngage

profit rate5x

increase in CTR

quote

At OYO, we are committed towards delivering an unparalleled hotel booking experience to our guests and MoEngage is the right partner who can help us get there with their differentiated offering. We have witnessed improvement in delivery rates, made possible by MoEngage’s proprietary technology, Push Amplification.

Pranav Kumar

CRM head, OYO

Straight from the editor’s desk

Here are some actionable resources on Cohorts that we've curated for you

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Frequently asked questions

What are cohorts?

A cohort is a set of customers grouped together by a common behavior. For example, newly acquired customers on an e-commerce app who have added at least one item in their cart in the first 24 hours.

What are some of the use cases of cohorts?

  • 1. Tracking app uninstall and retention rate.
  • 2. Measuring revenue from app re-launches and product category revisits.
  • 3. Comparing customer acquisition channels.

What types of cohorts can I see on MoEngage Analytics?

You can see Retention Cohort on MoEngage. MoEngage divides your customers into cohorts based on the week or month they installed your app and checks to see if these customers launched your app in subsequent weeks or months. You can also view your churn rate and understand uninstall trends. Additionally, you can see how long it took new customers to take an action, like complete a purchase.
Additional questions - https://www.moengage.com/blog/growth-tactic-1-how-to-use-cohort-analysis-to-measure-customer-retention/

What is Cohort Analysis?

Cohort analysis is the tracking and measuring of the behavior of a specific set of customers grouped by a common behavior.

How to Measure Customer Retention Using Cohort Analysis?

Customer retention can be measured by tracking how many customers installed and uninstalled your app within a given timeframe, like 30 days. The formula to measure retention is (number of installs)/(number of installs + number of uninstalls) in a specified timeframe.

How can I analyze behavioral trends via MoEngage Analytics?

MoEngage’s Behavior module helps you understand how your customers interact with your mobile apps. You can use it to track custom events and analyze the data to measure the performance of your engagement campaigns.