Cross Channel Marketing Platform
Boost Customer Engagement with MoEngage, your AI-powered cross channel marketing software. Implement cross channel marketing strategy and deliver personalized experiences across your customer’s journey.
We grow with you. Today, we help brands deliver personalized engagement across channels securely and reliably to 1/7th of the world's population every month.
Create engaging micro-moments for customers across all channels and touchpoints
Deploy cross channel marketing strategies to connect with your customers and build your brand's ROI.
Create and send emails without any dependency on coders. Use customer behavioral data to customize campaigns.
Tap into all communication channels your customers use
Send messages at the right time, to the most preferred channel
Segment your customers based on their preferences
Engage every consumer using our AI-powered analytics
Deliver personalized experiences based on consumer behavior
Create automated workflows to achieve optimum results
Here’s how MoEngage helped brands connect with their consumers and drive better results with cross channel solutions.
With thousands of fun templates to choose from, JibJab was struggling to capitalize during their busiest time. They needed to scale their customer engagement efforts and improve conversions, most specifically around special holidays and birthdays.
Through MoEngage’s User Path Analysis, JibJab got a birds-eye view of customers’ different paths and was able to deep-dive into the steps taken from one activity to another They mapped active and dorment paths to find various customer drop-offs across the user journey, eventually helping the team navigate the best paths to engage customers.
Increase in CTR through Personalization
Lift in Conversion with IPO
Increase in CTR using Best Time to Send
For White Wednesday Sale 2019, Landmark Group wanted to encourage app purchases and improve app conversions.
The brand employed MoEngage Push Notifications along with DPM to attract and engage existing app customers while reaching out to more customers.
Uplift in Purchases
Retention Rate of Subscribers and Purchases
1Weather followed the basic user engagement practices for regular weather updates. However, the brand observed lower page sessions within the app due to no re-engagement campaigns.
1Weather was able to understand users' app behavior and location preferences using MoEngage Analytics. This helped the brand in increasing the app opens and overall engagement rate.
Incremental app opens
Increase in CTRs
With more than 300K customers, S’More needed a way to build better relationships with their customers through improved onboarding and re-engagement campaigns.
The brand's marketing team enhanced customer onboarding and personalized communications across Push notifications, Emails, and SMS channels using the MoEngage platform.
Uplift in the App Engagement Time
Higher Onboarding Completions
Over a period of time, Cocomelody observed steep user drop-offs at various stages of the purchasing journey. Similarly, their ads’ conversion rates were not growing, which impacted their overall ROAS (return on online ad spend).
Cocomelody’s team decided to employ MoEngage platform to centralize data from physical boutiques and its website to understand where and why customers are dropping off. Also, strategized to offer personalized engagement across channels based on the aggregated analysis.
Increase in repurchase rate
Boost in return on online ad spend (ROAS)
The delivery rate of Chinese OEMs such as MI devices was abysmally low. As the overall adoption of Xiaomi devices grew, OYO had to find ways to increase the delivery rate for Xiaomi devices.
OYO employed MoEngage's Push Amplification™ Plus to improve its push delivery rate while personalizing messaging to send offers and discounts to users based on their app usage.
Increase in delivery rates for Xiaomi Devices
Uplift in overall push notification campaign delivery rates
The COVID-19 pandemic transformed content consumption from static to dynamic. Consumers across geographies are more alert now and need a consistent and continuous feed of information and entertainment.
The growth and content teams at Airtel Xstream understood this shift and with the help of MoEngage, segmented their users and served real-time notifications of Live News, Cricket, Shows, and E-Sports.
conversion rate from in-app interstitials
user retention rate on mobile apps
The challenge was in data getting stuck in silos and integrating campaigns under one platform for all 3 of their business units and automating functions and processes across teams.
Using MoEngage, Ahamove seamlessly built automation processes without any constraints in time and integrated their business units and their third-party engagement and retention tools into one platform. This saw a significant increase in overall performance.
Increase in Monthly Traffic
Increase in Push Notifications Delivery
The Future Pay app’s product team was not able to track clicks on various stores' banners within the app. They couldn’t measure the conversions on these stores' pages either. However, the team was positive that they were driving a competent number of conversions for Future Group stores.
The Future’s team utilized MoEngage’s Analytics to understand user’s app activity, funnel flow, and overall engagement on the discount banners. Then leveraged these insights to segment users and create engagement campaign workflows.
Increase in conversions (purchases)
Increase in overall traffic
Compliant with SSO, 2FA, and SOC-2 ensures security and safety. This includes GDPR, CCPA Compliance, Workflow Approvals, and Access controls such as Single Sign-on and Two-factor Authentication.
Flexible and easy-to-use APIs, SDKs, and Webhooks – this cross channel marketing software is built for seamless collaboration and automation. Being device and channel-agnostic, MoEngage is built to handle scale without latency issues and provide a consistent customer journey experience.
Classify audiences, personalize messages, A/B test your marketing campaigns. Build better relationships with your customers across channels and devices by delivering relevant customer experiences.
With the help of cross channel marketing, companies can touch base with all their customers across several channels, like iOS devices, Android devices, web apps, SMS, call center, in-store and direct email.
The purpose of cross channel marketing strategy is often not to acquire new customers but build relationships and reduce churn. However, cross channel marketing campaigns must be relevant to the customer, especially when they are in the buying stage.
In multichannel marketing, customers usually interact with a brand across various marketing channels throughout their journey. These various channels work independently of each other, and usually, customers cannot jump from one platform to another.
In cross channel marketing strategy, these different channels are all connected. The channels record information and communicate actionable insights across platforms. Marketing teams can use this to provide an integrated experience to the customer.
The marketing efforts are aligned to different channels in an omnichannel marketing strategy. Each channel works together to provide the customer with a seamless transition.
One of the most recent examples of cross channel marketing is Starbucks’ Happy Hour Campaign.
Starbucks updated the website and their television ads and used familiar imagery and messaging style to introduce and generate interest in their ‘summer surprises’. This campaign was successful because the brand focused on promoting only a few products, limiting the time of showing the ads, creating exclusivity and excitement, and maintaining consistency across channels.
The right cross channel marketing solution will help improve customer retention, increase customer loyalty and engagement, and, therefore, better ROI. It is also said to improve marketing budget efficiencies by 15-20%.
The right cross channel marketing campaign will:
Use our cross channel marketing capabilities to connect with your customers across multiple channels, drive customer loyalty, improve ROI and develop sales pipeline.
Talk to an expert & understand how you can scale up your brand with our insights-led cross channel marketing platform. Talk to an expert!
