Trustpilot

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Introduction

Trustpilot is an online review platform that enables customers to share feedback and allows you to manage and respond to reviews. This page provides a step-by-step guide for:

• Creating review invitations using Trustpilot’s Create Invitation API
• Personalizing messages with product reviews through Trustpilot’s Product Reviews API

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Integration

To integrate with TrustPilot, use the optilyz API to send recipient data to the MoEngage connectors.

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Get your Trustpilot API credentials

1. Log into Trustpilot with your credentials.
2. Create or retrieve the API key and secret in the Trustpilot dashboard by going to Integrations > Developers > APIs. If you don’t already have an API key, create a new one:
   1. Go to Application Name > Create Application
   2. Copy your API key and secret, which will be used to authenticate your Content API requests

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Sending Trustpilot review invitations

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Step 1: Create an OAuth config on MoEngage

Use MoEngage content APIs to make a request to Trustpilot’s Authentication endpoint to retrieve the Access Token. On your MoEngage dashboard:

1. Navigate to Settings >> Authorisation configuration
2. Click Add new config
3. Fill in the details:
   1. OAuth Name: TrustPilot
   2. Grant Type: Client Credentials
   3. Token type: Opaque
   4. API URL: https://api.trustpilot.com/v1/oauth/oauth-business-users-for-applications/accesstoken
   5. Method: Post
   6. Headers:
      Content-Type: application/x-www-form-urlencoded
      Authorization: Basic {{'API_KEY:API_SECRET' | base64_encode}}
   7. Request Body: Select form and add the following Key value:
      grant_type: client_credentials
4. Click Send Test and Continue.
5. Save your connection

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Step 2: Create a connector campaign on MoEngage

To create a connector campaign on MoEngage:

1. Navigate to Create Campaign >> Connectors >> Custom
2. On step 2 of the campaign, select:

   Key	Value
   Method	POST
   Webhook URL	https://invitations-api.trustpilot.com/v1/private/business-units/%7BbusinessUnitId%7D/email-invitations
   Headers	Enable OAuth toggle and select trustpilot. And Select Auth Prefix as Basic

3. Enter the request body as per the TrustPilot documentation.
4. Test your configuration: At this point, your campaign should be ready to test and send. You can also test your connector configuration using the Test functionality available on Step 2 of Create Connector Campaign.
5. Now, publish your campaign.

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Personalizing messages with product review insights

If you want to use product reviews from TrustPilot in your campaigns, you can use MoEngage Content API to make a call to Trustpilot’s Get product reviews summary endpoint.