A Beginner’s Guide to Omnichannel Marketing using Marketing Automation

As more and more brands turn towards their marketing teams to create personalized user experiences, we wanted to offer something valuable to our readers - A Beginner’s Guide to Omnichannel Marketing using Marketing Automation.

In this guide you’ll learn:

a. What, why, and how of omnichannel marketing
b. Usage of omnichannel marketing automation for different customer phases
1. Onboarding, 2. Engagement, 3. Conversions and 4. Retention
c. Real-life examples of brands successfully executing an omnichannel experience/campaign
Bonus: We’ve also included 4 key takeaways for building an effective omnichannel marketing automation strategy for your brand.