Actionable Ramadan Marketing Strategies To Increase ROI
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30-day Ramadan calendar template to plan omnichannel campaigns
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Build personalized Ramadan campaigns with Gen AI
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Ace customer onboarding with an omnichannel approach
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Understand customer behavior and preferences better using 360-degree customer profiles
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Retain customers with smart and relevant recommendations
Learn From the Insights-packed Tales of Nadia, Ahmed and Mohammed
Adopt the Super Marketer’s approach and drive meaningful engagement at scale, optimize spending, delight customers, and foster loyalty through insights-led retention.
Explore this humorous yet insights-filled comic book with Nadia, Ahmed, and Mohammed, digital and growth managers like yourselves who embark on a discovery ride on ways to win this Ramadan season!
Access Best Practices and Strategies to Engage With Audiences Throughout Ramadan
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In case there is a drop-off anywhere in the funnel, build a journey using multiple channels to get customers back.
Ensure you deliver best-in-class customer experience, drive efficient revenue growth, and improve loyalty by building strong brand-customer relationships.
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Infuse Gen AI Magic Into Your Ramadan Campaigns
Teach Me HowFrequently Asked Questions
Why should enterprise brands focus on Ramadan season sales?
Ramadan season brings in an increase in traffic in terms of footfalls and conversions. A major focus for most enterprise brands will be to increase acquisition and conversions during Ramadan.
However, to generate the maximum ROI from Ramadan campaign budgets, enterprise brands need to focus on building customer loyalty to increase ARPU even after the Ramadan season.
How can marketers effectively onboard customers during Ramadan season?
Send new customers a welcome message with holiday greetings and prompts to register on the app or website. Use channels like emails, push notification, SMS, WhatsApp, and In-App for communication.
Understand drop-off patterns using funnels and create omnichannel journeys (flows) to bring back customers to the app or website.
How to engage customers once they have viewed a product display page (PDP) or a product landing page (PLP)?
Build affinity segments and use website personalization the next time your customer logs in. Identify the next best action with Sherpa (AI Suite) and Intelligent Path Optimizer. A/B test flows to identify the best channel and best time.
How can brands reduce cart abandonments during Ramadan season sales?
Use event triggers to nudge customers to complete their purchase.Smart recommendations can help brands to suggest products based on attributes, past customer actions and interactions, similar items, frequently viewed items and frequently purchased together items. Further, by identifying the Most Preferred Channel (MPC) and the Best Time to Send (BTS), brands can send the right message to the right customer at the right time.
How can you drive customers to make repeat purchases without a discount?
If your customer has items in their wishlist or has browsed for certain items, send Smart Recommendations based on wishlisted items, similar items, frequently viewed items and frequently purchased together items.
Create affinity segments to identify the likelihood of your customer to make a future purchase.
If your brand has a loyalty/ rewards program, communicate to the customer about the perks to be availed and how many purchases are required for them to be eligible for the program.
How can you re-engage dormant customers during Ramadan season?
Use RFM Segmentation to identify different segments of customers like about to sleep, dormant, champion, loyalist, recent customer etc.
Based on the insights from RFM Segmentation and behavioral analytics, personalize communication to drive engagement.
Why is it important for retail brands to personalize their website during Ramadan season?
During Ramadan season, it is crucial for brands to deliver personalized and relevant web experiences to customers based on behavior, preferences, history and more.
With MoEngage’s Web Personalization, retail and ecommerce brands can personalize their campaigns at scale in a matter of minutes without tech team involvement.
By personalizing their website experiences for anonymous and registered users alike, enterprise brands can ensure increased conversions and revenue
