Best Mobile Marketing Strategies to Rev Up Your Sales Engine in 2022
Wondering why you should read this ebook? Here’s exactly what you get:
• Learn how to understand your mobile customers.
• Find out why mobile web experience is critical and ways to optimise it.
• Access to a practical mobile marketing framework.
Catch all the latest trends around mobile marketing and learn how automation can help you succeed with mobile marketing in 2022.
Optimise Your Website for a Great Mobile Experience
If a customer is browsing your website, it doesn't mean they can’t use your app and vice versa. An integrated experience can arm you with multiple channels to engage customers.
Building your website keeping top-notch UX standards in mind will enable visitors to understand your offerings better.
Mobile features like geolocation make it easy to personalise content and recommend relevant products.
Customers don’t have all day for your website to load. Regular testing can ensure that your website is optimized for mobile as well.
Successful Mobile Marketing Strategies
- Push Notifications
- In-app Messages
- App Inbox
- SMS
With personalised push notifications, you can automatically trigger the right messages or products based on the customer’s lifecycle, behavior, or preferences.
In-app messages can help you build deeper relationships with customers. For example, you can use in-app welcome messages to create lasting first impressions and help customers discover what matters most to them.
Capture your customers’ undivided attention while providing a better experience with personalized campaigns, offers, and recommendations delivered to your customers’ mobile inboxes.
Personalised texts can help you drive real-time engagement and conversions. Leverage SMS to drive opt-ins to loyalty programs, time-bound campaigns, location-based offers, and more.
Frequently Asked Questions
What is meant by mobile marketing?
Mobile marketing is a marketing strategy that intends to increase reach to their audience using smartphones or tablets through SMS, social media, website, email, etc.
What are the types of mobile marketing?
The types of mobile marketing include location-based marketing, SMS marketing, social media, proximity marketing, in-app messaging, push notifications, and more.
What are the benefits of mobile marketing?
Mobile marketing is an easy and affordable way to get quick data-driven results, helps scale customer engagement, and fosters long-term customer relationships.
What is a mobile web experience?
Mobile web design is the process of optimising your website for mobile customers. It consists of creating a mobile-friendly design that has undergone thorough A/B testing for desktop and mobile customers. With m-commerce dominating the majority of online transactions, the mobile web experience has become essential.
How can I improve my mobile experience for a website?
You can improve your mobile web experience by focusing on the call to action, reducing form fields, adding mobile-friendly design elements, optimising the website and easy navigation.
What is the best marketing platform?
MoEngage is the best marketing platform as it helps brands create personalised messages for its customers that helps in building brand loyalty. MoEngage has been honored with G2’s Momentum recognition—ranking number 1 out of the top 30 companies in the Mobile Marketing category, number 2 out of 17 in the Push Notifications category, and number 3 out of 27 in the Mobile App Analytics category.
