Omnichannel Retail Strategies in the Era of Connected Commerce Experiences (SEA EDITION)

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    Recognize User Behavior Across Multiple Channels

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    Magnify User Activity to Grow Micro-conversions

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    Learn how the Connected Commerce Experience can Boost CLTV

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    Identify and Act on Critical User Moments to Lower Drop-offs

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    Form Relevant, Personalized Communication Across Channels

Use Actionable Strategies Used by Retail & E-Commerce Brands in SEA

Omnichannel Retail Strategies in the Era of Connected Commerce Experiences

(SEA EDITION)

What Is a Connected Experience?

Gartner defines a connected experience as one that provides a customer-centric experience based on how customers shop without channel limitations.

A connected experience would give customers more choice to:

  • Select the channel to buy products
  • Select their preferred mode of payment
  • Select their preferred mode of delivery

Why Do You Need a Connected Commerce Experience?

  1. Recognizes User Behavior Across Multiple Channels
  2. Magnifies User Activity to Grow Micro-conversions
  3. Highlights Critical User Moments to Lower Drop-offs
  4. Allows Relevant, Personalized Communication Across Channels
  5. Boosts Customer LTV with Loyalty Programs

Omnichannel retail, Connected Commerce

How to Build a Connected Commerce Customer Journey?

Before you start implementing a connected commerce customer journey, you need to have a clear blueprint of how to implement it and assess your preparedness. A one-size-fits-all approach could fail. You will have to build your connected experience strategy based on your Omnichannel Retail Marketing processes and where you lie in the preparedness journey and gradually move toward the next stage. Connected experience strategy can be divided into three stages:

  1. Crawl Stage
  2. Walk Stage
  3. Run Stage

Identifying where your brand lies between these three stages is key to understanding how to build a connected commerce experience for your customers and meet them at every appropriate touchpoint.

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Frequently Asked Questions (FAQ)

What is Omnichannel Marketing?

Omnichannel marketing refers to creating your brand’s presence across multiple online (website, app, social media, email, SMS, WhatsApp) and offline (retail store, events, call-center) channels while ensuring a positive and seamless experience throughout the customer journey.

What Is a Connected Experience?

Gartner defines a connected experience as one that provides a customer-centric experience based on how customers shop without channel limitations.

Why Do You Need a Connected Experience?

To build a superior and consistent experience, you must understand how your customers behave online and offline, their buying preferences, the kind of events that trigger purchases, etc. Connected experiences work best to get these insights. Online analytics captures critical data, such as the behavioral and purchasing patterns of the user, in-store analytics can help capture data, such as the neighborhood that customers prefer to visit the most.

How to Build a Connected Customer Journey?

Before you start implementing a connected customer journey, you need to have a clear blueprint of how to implement it and assess your preparedness. A one-size-fits-all approach could fail. You will have to build your connected experience strategy based on where you lie in the preparedness journey and gradually move toward the next stage. Connected experience strategy can be divided into three stages:

  1. Crawl Stage
  2. Walk Stage
  3. Run Stage

What are some best practices to use engagement frameworks?

  • Analyzing Micro-moments to Create Connected Journey

  • Segmenting by Tags, Events and Actions

  • Creating Workflows by Deploying User Event and Activity Conditions

  • Setting Touchpoints Using Suitable Channels

I'd like to talk to someone in person about how I can create a Connected Commerce Experience for my brand. How do I do that?

It’s simple. Click on this link to fill out a short form and our engagement expert will get in touch with you shortly.