Complex customer journeys, simplified

Flow along with your customer as they hop between channels and devices. MoEngage Flows makes it easy to segment your customers, map their journeys, and delight them across the web, email and mobile with personalized communication.

Predict customer behavior and act on it - instantly

  • Auto-segment customers into categories such as loyal, promising, at risk etc based on their behaviors. Leverage predictive models that identify customers who are likely to respond to promotions and add them into a cross channel campaign, instantly, from within the same screen.

Uncover the customer journey - automatically

  • It’s never been easier to map customer journeys. Simply set a goal, “create a playlist” or “ add to cart” for instance, and let MoEngage figure out how your customers are getting there. With MoEngage User Paths, it’s easy to uncover all the actions of your customer as they interact with your brand across the web, mobile and email.

Automate cross-channel lifecycle campaigns

  • With MoEngage Flows, you can easily string together a cross-channel campaign to communicate seamlessly with your customers across the web, mobile and email. Setup conditions and triggers to automatically send personalized communication that nudge your customers towards the next stage of their lifecycle.

More engaged customers, minus the guesswork

  • Crafting the perfect cross-channel engagement campaigns is an iterative process. With MoEngage, you can iterate and grow faster by avoiding the guesswork and bottlenecks. Build multiple Flows and let our AI engine automatically figure out the best performing cross-channel campaign.

Connect multiple Flows

  • Your customers have different expectations from your brand at different stages of their life cycle - so why force them all into one campaign? Create multiple cross-channel Flows specifically for each stage of the customer lifecycle, from onboarding to retention to long term loyalty. Connect everything to create a fully automated Flow that is in step with your customer’s journey across the web, mobile and email.

Measure everything

  • From high-level metrics such as entries, exits, conversions, total trips etc, to detailed campaign-level results, deep dive into how your Flows are performing. Furthermore, with cumulative channel level performance metrics, identify your best performing channels and enhance your Flows with these insights!

Predict customer behavior and act on it - instantly

  • Auto-segment customers into categories such as loyal, promising, at risk etc based on their behaviors. Leverage predictive models that identify customers who are likely to respond to promotions and add them into a cross channel campaign, instantly, from within the same screen.

Uncover the customer journey - automatically

  • It’s never been easier to map customer journeys. Simply set a goal, “create a playlist” or “ add to cart” for instance, and let MoEngage figure out how your customers are getting there. With MoEngage User Paths, it’s easy to uncover all the actions of your customer as they interact with your brand across the web, mobile and email.

Automate cross-channel lifecycle campaigns

  • With MoEngage Flows, you can easily string together a cross-channel campaign to communicate seamlessly with your customers across the web, mobile and email. Setup conditions and triggers to automatically send personalized communication that nudge your customers towards the next stage of their lifecycle.

More engaged customers, minus the guesswork

  • Crafting the perfect cross-channel engagement campaigns is an iterative process. With MoEngage, you can iterate and grow faster by avoiding the guesswork and bottlenecks. Build multiple Flows and let our AI engine automatically figure out the best performing cross-channel campaign.

Connect multiple Flows

  • Your customers have different expectations from your brand at different stages of their life cycle - so why force them all into one campaign? Create multiple cross-channel Flows specifically for each stage of the customer lifecycle, from onboarding to retention to long term loyalty. Connect everything to create a fully automated Flow that is in step with your customer’s journey across the web, mobile and email.

Measure everything

  • From high-level metrics such as entries, exits, conversions, total trips etc, to detailed campaign-level results, deep dive into how your Flows are performing. Furthermore, with cumulative channel level performance metrics, identify your best performing channels and enhance your Flows with these insights!

What top brands say about MoEngage

profit rate20%

uplift in first-conversion transactions by new customers on the app

quote

Customer journeys are increasingly becoming more dynamic and interconnected in nature. For brands, to win, they must take cognizance of this paradigm and adapt their marketing tactics. ‘Flows’, by MoEngage, helps us seamlessly integrate both marketing and ad technologies to deliver a unique customer experience while delivering an optimal messaging experience to the customers.

Holy Theodore

Senior Digital Marketing Strategist, Tokopedia

Straight from the editor’s desk

Here are some actionable resources on Flows that we've curated for you

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Frequently asked questions

What does omnichannel marketing mean?

Omnichannel Marketing is reaching out to the customers with a uniform message that is personalized and provides the same experience across all channels (such as push notifications, email, SMS, website, social media, search) and devices (mobile, desktop). It is a customer-centric marketing approach to provide a seamless experience to the customers.

What is omnichannel marketing for e-commerce?

The 2 Cs, Choice and Competition has changed the e-commerce landscape. Omnichannel can help drive the customer influx for e-commerce with the right kind of segmentation, and the right message on the right channel. e-commerce platforms can analyze their existing marketing strategies and how customers interact with brands. Segmenting the customers and then providing a highly-customized message on omnichannel can help acquire and retain e-commerce customers.

What's the difference between Multichannel and Omnichannel?

Multichannel and Omnichannel marketing is usually perceived as similar but there's a lot of difference. Multichannel marketing is a brand-centric approach, the message is circulated on multiple channels but it lacks a consistent experience. On the other hand, Omnichannel marketing is focused on the customer. The message conveyed to customers is personalized and the marketing strategy across various channels is coherent.

What defines a good omnichannel customer experience?

You begin your omnichannel journey by learning about your customers. The more you know about your customers, the better you will be able to design a perfect omnichannel experience for them. This starts with knowing the platforms they are using for buying, their preferences and pain points, the challenges faced when purchasing and how they approach brands. Once you have these details, you can prepare messages for passing through your communication channels such that they work hand-in-hand providing a consistent experience. In this case, tools like MoEngage helps you in providing a seamless customer experience.

Why is omnichannel important?

Customers love it when they are taken care of and this not only include a customized experience but also the fact that brands remember their preferences and communication. Having customer data available centrally, it is possible to provide such an experience to the customers that they can pick up from any communication channel at the same point that they had left earlier to engage with the brand. This way, brands not only improve their customer relations but can retain customers with improved services and performance. You can use the channels by MoEngage to drive your communication and give a coherent customer experience.

What are the benefits of Omnichannel marketing?

With omnichannel marketing, brands can easily segment customers based on their interaction and know their position in the sales funnel. This further helps in pushing the right messages with CTA to the customers during marketing campaigns. When you are using MoEngage for communicating with your customers, all the customer data is available centrally, and with data analysis tools, you can gauge customer behavior and preferences too. Marketing Campaigns can now be planned and promoted as per the segmented audience and the potential of all marketing channels can be utilized to the fullest.

What is an omnichannel strategy?

An omnichannel strategy is a customer-centric marketing strategy where companies pay close attention to what their customers want and how they want to interact. Companies are on a look-out for how customers behave by analyzing various data metrics of past interactions and then providing an experience that is highly customized as per the types of customers. Customers are segmented as per their mode and device of interaction. A message is then drafted and pushed on the respective channels to customers providing them a seamless experience that is highly personalized. Using Marketing Automation tools like MoEngage, you can schedule a time and frequency of such messages. Such a strategy helps the brand in serving their customers better and reaping the benefits of all the marketing channels to get high ROI.

Why is Omnichannel marketing important?

Providing a consistent experience to your customers is a must these days because with a plethora of information, customers keep jumping across platforms to engage with brands. With the help of MoEngage communication tools, once the buyer's journey starts, with omnichannel marketing in place, you can ensure that your customers get the same information about your products and services, whether they are browsing your website on a laptop or browsing on a social networking site on a mobile or is walking past a physical store.

What is an omnichannel campaign?

In an omnichannel marketing campaign, companies put themselves in the shoes of their customers and then prepare a strategy keeping in mind the pain points that are addressed with the help of solutions. Rather than preparing a campaign from scratch, you can also consider getting a tool like MoEngage that has ready-to-use workflows to guide you through the omnichannel campaign. MoEngage provides customer data analysis to help with segmentation and preferred channels by customers. Campaign messages can then be pushed to the customers on the medium they are using frequently with MoEngage channels to drive growth.

How do you choose the right omnichannel platform?

Just going with any omnichannel platform to work out your strategies won't be enough. You need a layout of how that particular model is going to work for you. Thus, extensive research is required before finalizing and then weighing in the channels used by your target audience. With MoEngage, you get to use a single platform to run all-in-one communication requirements.

What is omnichannel in the retail industry?

In the retail industry, having omnichannel is to bridge the gap between physical and online selling. This can be done with centralized data management to keep a track of customer data on both online and offline channels. With thousands of reviews available online and the luxury to compare prices of products on both mediums, customers are making informed decisions when buying products. It thus becomes imperative that brands provide a consistent experience to customers irrespective of their mode of purchasing.