Analyst Report
The Forrester Wave™:
Real-Time Interaction Management, Q1 2024
With top scores across the digital marketing and experience personalization criteria, MoEngage is named a "Contender" in The Forrester Wave™: Real-Time Interaction Management, Q1 2024
MoEngage has received the top scores across the digital marketing and experience personalization criteria.
MoEngage’s reference customers complimented its on-the-ground support and its ability to integrate into their existing ecosystems.
One customer also spoke how MoEngage was very supportive and always available during testing times.
Download your complimentary copy of this report to learn:
- An overview of the real-time interaction management market and providers, and why MoEngage is named a Contender.
- An understanding of MoEngage’s capabilities, including its digital marketing and experience personalization.
- A summary of MoEngage’s differentiators, including its on-the-ground support and ability to integrate into customers existing ecosystems.
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Trusted by Thousands of Brands Across the World
From Fortune 500 companies to mobile-first brands, MoEngage helps amplify customer engagement for all
Our Customers’ Stories Speak for Themselves
BigBasket Uplifts User Reachability & Operational Efficiency
MoEngage has been a great partner to have for BigBasket on several fronts. We've grown exponentially since we onboarded MoEngage, and they have been able to scale with us with ease. Product innovation throughout the years, as well as the impeccable support from the Customer Success team, have been truly commendable!
Anand Bhaskaran
Head, Digital Marketing and Marketing Communications, BigBasket
IndusInd Bank Clocks upto 30% Uplift in Conversion Rates
The ease of use of the MoEngage platform has helped Growth and Marketing teams at EasyCredit (by IndusInd Bank), cut down the time involved in setting up campaigns from idea to concept to execution from approximately 14 days to as low as 15 minutes. Therefore increasing operational efficiency!
Charu Mathur
Chief Digital Officer & Head - Business Strategy & New Initiatives
Flipkart Shopsy Observes 4X Uplift in CVR
MoEngage’s RFM Segmentation capabilities have helped us advance our customer retention and communication flows. Our campaign managers get a unified view of our customers and require little to no downtime to create customizations for specific use cases and cohorts!
Kapil Thirani
Head of Shopsy
Lifestyle Improves Customer Retention by 30%
MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us reduce our cart abandonment by 20% and improved the retention rate by 30%.
Joydeep Das
Lead Digital Marketing, Lifestyle
Navi uses Sherpa and WhatsApp to increase insurance upsells by 1.5x
Navi has integrated MoEngage as a part of its marketing strategy. We have used Sherpa in A/B test to drive higher engagement with the best content. With WhatsApp as a part of MoEngage’s omnichannel engagement suite, it helped us with personalization and improved customer experience.
Kritika Kujur
Growth Manager, Navi
OYO Boosts Push Notification Delivery by 44%
MoEngage stitches together all channels seamlessly and complements them with features like Dynamic Product Messaging, Advanced Analytics, Intelligent Delay Optimization, and Push Amplification™.
Arjya Nathvani
AVP-CRM, OYO
Our Customers’ Stories Speak for Themselves
OYO Boosts Customer Engagement by 8X
MoEngage’s insights-led engagement platform helped us run seamless Customer Engagement campaigns across multiple channels.
Arjya Nathvani
AVP CRM, OYO
Landmark Group Achieves 56% Uplift in Purchases
MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve Customer Engagement across the group's apps, sites, and other real estate.
MANO Sees 50% Rise in App Activation Rates
Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.
Rodrigo Sciammarella
CRM Lead at MANO
Mashreq Neo Boosts Debit Card Activation by 16%
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.
Sridhar Iyer
Executive Vice President & Head, Mashreq Neo
Gathern Sees a 240% Uplift in Bookings Using Flows and Smart Recommendations
Before MoEngage, while we were communicating periodically with customers, however, the uniqueness of each communication was missing. With MoEngage, we have been able to use capabilities like JINJA templates to build curated communications leading to better engagement.
Hassan El-Tahan
Vice President of Growth, Gathern
SIVVI Sales Hike Up With Dynamic Emails & Push Notifications
MoEngage Dynamic Emails helped us create personalized re-targeting emails, within minutes targeting towards cart and browse abandoners. These emails typically help us recover up to 10% of abandoning users.
Radhika Singh
Retention Marketing, SIVVI
Our Customers’ Stories Speak for Themselves
Airtel Xstream Gains 61.4% Retention Rate on Mobile
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.
Sahil Bhojwani
Growth Marketing Manager, Airtel Xstream
Landmark Group Achieves 56% Uplift in Purchases
MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve Customer Engagement across the group's apps, sites, and other real estate.
1Weather Increases Mobile Engagement by 3X
We had a unique challenge of providing real-time, hyperlocal, and personalized weather alerts to our customers, and MoEngage has proved to be an asset in automating our efforts at scale.
Jeff Stone
Senior Engineering Manager, 1Weather
S’More Achieves 65% Uplift in The App Engagement Time
MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.
Adam Cohen Aslatei
CEO of S’More
Empiricus Grows Customer Retention by 135%
New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
Vinicius Bazan
Head of Product - Empiricus
Our Customers’ Stories Speak for Themselves
Airtel Xstream Gains 61.4% Retention Rate on Mobile
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.
Sahil Bhojwani
Growth Marketing Manager, Airtel Xstream
Publishers Clearing House Increases Daily Active Users by 23%
Our collaboration with MoEngage helped us hit our highest in-app DAU count during our Superprize Sweepstakes! We created personalized flows based on our tiers of customers to enhance engagement and messaging that speaks uniquely to each and every one of our consumers!
Eve Fish
AVP of Marketing, Publishers Clearing House
Landmark Group Achieves 56% Uplift in Purchases
MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve Customer Engagement across the group's apps, sites, and other real estate.
1Weather Increases Mobile Engagement by 3X
We had a unique challenge of providing real-time, hyperlocal, and personalized weather alerts to our customers, and MoEngage has proved to be an asset in automating our efforts at scale.
Jeff Stone
Senior Engineering Manager, 1Weather
Our Customers’ Stories Speak for Themselves
Publishers Clearing House Increases Daily Active Users by 23%
Our collaboration with MoEngage helped us hit our highest in-app DAU count during our Superprize Sweepstakes! We created personalized flows based on our tiers of customers to enhance engagement and messaging that speaks uniquely to each and every one of our consumers!
Eve Fish
AVP of Marketing, Publishers Clearing House
JibJab Boosts CTR by 30% With Personalized Push Notification
We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.
Marc Geraldez
Product Manager, JibJab
18% Increase in Premium Trial Conversion Rates For Audiomack
A big part of the reason we started conversations with MoEngage was that we wanted a platform that integrated closely with Mixpanel to create impactful, targeted campaigns for our users.
Charlie Kaplan
VP, Product Audiomack
Magenta Telekom Observes 1.5x Growth in App Adoption
With digitalisation, we were able to explore new avenues and observed that even our customers are excited to be more digital. With MoEngage’s insights-led engagement platform, we created a seamless digitalised customer engagement where we were engaging our customers using personalised push notifications, and in-app messages.
Kirsten Theiner
Product Owner - One App
1Weather Increases Mobile Engagement by 3X
We had a unique challenge of providing real-time, hyperlocal, and personalized weather alerts to our customers, and MoEngage has proved to be an asset in automating our efforts at scale.
Jeff Stone
Senior Engineering Manager, 1Weather
S’More Achieves 65% Uplift in The App Engagement Time
MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.
Adam Cohen Aslatei
CEO of S’More
Our Customers’ Stories Speak for Themselves
Landmark Group Achieves 56% Uplift in Purchases
MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve Customer Engagement across the group's apps, sites, and other real estate.
AZADEA Group Grows 300% Weekly New Customers
We wanted to ensure our communication was personalized on a customer action level and to do this efficiently, we needed to integrate with other tools. MoEngage engagement platform made the whole process easier with ease in multiple tool integration, allowing us to engage our customers at various stages of the purchase journey.
Abhishek Tiwari
CRM Manager
Mashreq Neo Boosts Debit Card Activation by 16%
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.
Sridhar Iyer
Executive Vice President & Head, Mashreq Neo
Alsaif Gallery Witnesses 15% Increase in Revenue with Flows
In the past, we have also used CRM/CEP. But scalability has always been an issue. While we did witness some growth, we wanted to breach the highest point and grow further. This is where MoEngage has helped us. Using MoEngage’s Push Amplification™ we’ve observed our campaign impressions increase by 51K!
Moalla Alfadil
Director of E-commerce, Alsaif Gallery
BFL Drives 2X MAU With Segmentation & Personalization
Customer engagement for us is critical. It does not stop at a one-time transaction, it spreads over the customer lifecycle stages through repeat purchases. Our main KPIs were Engaging, Converting, and Retaining. MoEngage helped us by providing rich insights on our customers, enabling us to drive personalized campaigns.
Madhlina Thomas
Senior Executive Customer Retention Marketing
Gathern Sees a 240% Uplift in Bookings Using Flows and Smart Recommendations
Before MoEngage, while we were communicating periodically with customers, however, the uniqueness of each communication was missing. With MoEngage, we have been able to use capabilities like JINJA templates to build curated communications leading to better engagement.
Hassan El-Tahan
Vice President of Growth, Gathern
Our Customers’ Stories Speak for Themselves
Magenta Telekom Observes 1.5x Growth in App Adoption
With digitalisation, we were able to explore new avenues and observed that even our customers are excited to be more digital. With MoEngage’s insights-led engagement platform, we created a seamless digitalised customer engagement where we were engaging our customers using personalised push notifications, and in-app messages.
Kirsten Theiner
Product Owner - One App
How Foodhub Increases Basket Conversion to 86% in 90 Days
MoEngage's comprehensive analytics, segmentation tools, and excellent customer service have dramatically improved our top and bottom-of-funnel metrics. We couldn't be happier about our partnership with them.
Dhananjayan Sekar
Head - Digital Marketing, Foodhub
How Oswald, a Unilever Brand, Uses MoEngage to Power Omnichannel Engagement
Being a customer-centric brand, we wanted to onboard a platform that helped us unify our customer data, accurately segment our customer base, and send out highly personalised campaigns through multiple channels, both online and offline. We evaluated a lot of products on the market, but MoEngage proved to be the best fit. Not just due to the platform’s capabilities but also the team’s unwavering commitment to ensure our brand’s success.
Nadine Berdux
Head of CRM & Online Marketing, Oswald
How Sweatcoin Achieved a 15% Increase in Customer Retention
The best thing about MoEngage platform is its Analytics suite; it is intuitive and provides insightful data. MoEngage team has been super helpful during the integration process. MoEngage is a customer engagement platform that delivers fast results for niche business use cases.
Rowan Pereira
Group Product Manager, Sweatcoin
Skroutz Achieves 350% Uplift in Conversion With Loyal Customers
"I'd describe MoEngage as a "life saver." So, if you're considering MoEngage, go for it! An intuitive platform with an excellent customer success team. The team responds quickly and efficiently to issues (even after office hours!), and provides in-depth training.
Andreas Dikaros
CRM Manager, Skroutz
Get My Slice Get 35% Industry-Record in Email Open Rate
We wanted a unified solution for communicating with app customers. MoEngage provided us with the best solution. It’s an easy platform to use, and the team is very responsive to any support required.
Oliver Southgate
CEO - Get My Slice
Our Customers’ Stories Speak for Themselves
Alodokter Witnesses 45% Uplift in Engagement
Post MoEngage integration, Alodokter is now able to retain more than 50% of its installed users. Combined with the immensely strong mobile engagement portfolio, expert local customer support, and a very responsive customer success team, MoEngage is the ideal choice for an intelligent customer engagement partner.
Arian Vivaldi
Head of Marketing, Alodokter
7-Eleven Vietnam Drives 303% Increase in New App Customers
We found our ideal customer engagement platform in MoEngage. Since the beginning, the local team has been diligent and supportive, always helping us with quick resolutions to all our queries. With our partnership, we have seen a 78% increase in MAUs and an incredible 303% increase in new customers on the app.
Trung Luong
Director of Technology, 7-Eleven Vietnam
POPS Worldwide Gets 19% Rise in Product Stickiness
We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio, and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.
Lộc Đỗ Hoàng
Senior Marketing Manager - Growth
Alfagift Boosts Monthly Transacting Customer Base to 45%
We were able to observe a healthy 29% improvement in our install to sign-up journey with the usage of MoEngage's smart-triggered push notifications. We engaged our customers as soon as they onboarded using relevant push notifications and re-engaged in case there was no activity after sign-up.
Linda Valentin
Head of Marketing, Global Loyalty
Kredivo Uses MoEngage Flows to Gain Upto 40% Conversions
Constant engagement and personalization are critical for user retention and conversions. MoEngage helps us achieve both in an effective manner. The platform helps us improve user experience significantly resulting in an uplift in our reach and ROI.
Najwa Assilmi
Product Analyst, Kredivo
AXISNet Drives Higher Engagement, Grows MAUs by 89.5%
Here at AXISNet, we are focused on driving the adoption of our mobile app, particularly among the younger demographic. Using MoEngage, we’re able to create a 360-degree customer profile, understand preferences, run better-converting campaigns, and drive higher active users across the app.
Dhany Saballini
Consumer Touchpoint Product Owner, Youth Touchpoints
Built to handle massive scale
1 Trillion+
Data points processed per month
80 Billion+
Messages sent per month
1 Billion+
Emails sent per month
900 Million+
MAUs engaged per month
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