Push Notifications Platform

5X Mobile Engagement with MoEngage’s Push Notifications Platform

Improve app engagement and increase in-app retention by 5X with our push notifications platform. Help your customers discover, engage, and interact with their favorite brands and products through personalized push communication.

Leading Brands Worldwide Use MoEngage to Drive Results

Deliver Personalized Push Notifications

Segment your customers based on their behavior, attribution, location, etc
Keep your customers engaged with push notifications and get 4X better results than any other form of messaging
Recommend the right products or content based on your customers’ transaction history and increase customer life-time value

Automate Push Notifications Based on Consumer Behavior

Customize push notification campaigns based on the content and products your customers are interested in
Trigger automated push notifications to specific customers based on customer behavior and preferences

For example, set up a push message for cart abandonment or a reminder notification service to revisit the app

Create Push Notification Campaigns Worth Remembering

Create and send push notifications with the no-code drag and drop editor. Here are some designs and templates you can use:

- Stylized notification templates: Use rich text and bright colors that your customers will love
- Carousel notifications: Turn your average push notifications into carousels to give your customers a rich and engaging experience
- Thin banner notifications: Design non-intrusive notifications that are attractive for your apps
- Text overlay notifications: Overlay text in your notification service and personalize it to your customer’s journey

Ensure Intelligent Delivery Of Your Campaigns With Sherpa AI

Sherpa AI is designed to deliver the right notifications to your customer in real-time
It not only chooses the right message but can deliver it as soon as the customer has completed the desired action
The Intelligent Path Optimizer leverages Sherpa to maximize your conversions by identifying the best customer journey while you navigate through multiple experiments

Improve Push Messages Deliverability Rates

Amplify your overall push notification delivery rate with Push Amplification^TM technology by MoEngage. It,

- Identifies undelivered push notifications
- Acts immediately as a fallback mechanism to Firebase Cloud Messaging (FCM)
- Delivers the push notification to all android devices, immediately

Flawlessly Deliver Push Notifications With Push Amplification™ Plus

With Push Amplification^TM Plus, you’ll get exclusive access to run push notification campaigns through OEM’s push service system. Since this push notification service is always on, it cannot be killed or closed by the device owner.

Curious to see how MoEngage can benefit your business?

Let's Talk!

Get Enterprise-Ready Scale & Security

We grow with you. Today, we help brands deliver personalized engagement across channels securely and reliably to 1/7th of the world's population every month.

Achieve Results at a Massive Scale

Create engaging micro-moments for customers with push notifications

50B

Messages sent every month

500M+

Monthly active users engaged

1T+

Data points processed per month

10K+

Mobile Apps Powered

Improve Customer Retention with MoEngage's Push Notification Platform

Deploy multichannel marketing strategies across channels and engage your customers with unique messaging when they want, where they want.

Mobile Push Notifications

Segment your customers based on behavior and keep them engaged and interested with hyper-personalized offers, recommendations, alerts, and updates.

Improve Customer Retention with MoEngage's Push Notification Platform

Deploy multichannel marketing strategies across channels and engage your customers with unique messaging when they want, where they want.

Maximise your Reach With MoEngage

Expand Reach, Grow Multifolds

Tap into all communication channels your customers use

Segmentation At Scale

Create unique segments and run multiple experiments

Maximise Conversion With AI Sherpa

Identify right time, right channels and best customer journeys

Connect With Insights

Communicate with consumers using our AI-powered analytics

Personalize Every Message

Deliver personalized messaging based on consumer behavior

Automate Every Experience

Create automated experiences to achieve optimum results

Brands That Scaled Up With MoEngage

Here’s how MoEngage helped brands engage with their consumers and drive better results with push notifications.

How JibJab Achieved A 30% Boost in Happy Customers with Personalized Push Notifications

CHALLENGE

With thousands of fun templates to choose from, JibJab was struggling to capitalize during their busiest time. They needed to scale their customer engagement efforts and improve conversions, most specifically around special holidays and birthdays.

SOLUTION

Through MoEngage’s User Path Analysis, JibJab got a birds-eye view of customers’ different paths and was able to deep-dive into the steps taken from one activity to another They mapped active and dorment paths to find various customer drop-offs across the user journey, eventually helping the team navigate the best paths to engage customers.

26%

Increase in CTR through Personalization

15%

Lift in Conversion with IPO

82%

Increase in CTR using Best Time to Send

MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve customer engagement across the group's apps, sites, and other real estate.

The Problem

For White Wednesday Sale 2019, Landmark Group wanted to encourage app purchases and improve app conversions.

MoEngage Solution

The brand employed MoEngage Push Notifications along with DPM to attract and engage existing app customers while reaching out to more customers.

56%

Uplift in Purchases

65%

Retention Rate of Subscribers and Purchases

1Weather, Top-rated U.S. Weather App, Scales Mobile User Engagement by 3X

The Problem

1Weather followed the basic user engagement practices for regular weather updates. However, the brand observed lower page sessions within the app due to no re-engagement campaigns.

MoEngage Solution

1Weather was able to understand users' app behavior and location preferences using MoEngage Analytics. This helped the brand in increasing the app opens and overall engagement rate.

25 Million

Incremental app opens

10%

Increase in CTRs

S’More Achieves 65% Uplift in the App Engagement Time with Personalized Customer Experiences

Business Need

With more than 300K customers, S’More needed a way to build better relationships with their customers through improved onboarding and re-engagement campaigns.

MoEngage Solution

The brand's marketing team enhanced customer onboarding and personalized communications across Push notifications, Emails, and SMS channels using the MoEngage platform.

65%

Uplift in the App Engagement Time

15%

Higher Onboarding Completions

Popular U.S. Bridalwear Brand Cocomelody Boosts Repurchase Rates by 27%

The Problem

Over a period of time, Cocomelody observed steep user drop-offs at various stages of the purchasing journey. Similarly, their ads’ conversion rates were not growing, which impacted their overall ROAS (return on online ad spend).

MoEngage Solution

Cocomelody’s team decided to employ MoEngage platform to centralize data from physical boutiques and its website to understand where and why customers are dropping off. Also, strategized to offer personalized engagement across channels based on the aggregated analysis.

27%

Increase in repurchase rate

69%

Boost in return on online ad spend (ROAS)

OYO Boosts Push Notification Delivery by 44% Using MoEngage

The Problem

The delivery rate of Chinese OEMs such as MI devices was abysmally low. As the overall adoption of Xiaomi devices grew, OYO had to find ways to increase the delivery rate for Xiaomi devices.

MoEngage Solution

OYO employed MoEngage's Push Amplification™ Plus to improve its push delivery rate while personalizing messaging to send offers and discounts to users based on their app usage.

44%

Increase in delivery rates for Xiaomi Devices

25%

Uplift in overall push notification campaign delivery rates

How Airtel Xstream achieved their North Star Metrics for Growth using MoEngage

What was the challenge?

The COVID-19 pandemic transformed content consumption from static to dynamic. Consumers across geographies are more alert now and need a consistent and continuous feed of information and entertainment.

How was it solved?

The growth and content teams at Airtel Xstream understood this shift and with the help of MoEngage, segmented their users and served real-time notifications of Live News, Cricket, Shows, and E-Sports.

85.6%

conversion rate from in-app interstitials

61.4%

user retention rate on mobile apps

Ahamove Sees over 14X Conversions after Partnering with MoEngage

Business Challenge

The challenge was in data getting stuck in silos and integrating campaigns under one platform for all 3 of their business units and automating functions and processes across teams.

Solution

Using MoEngage, Ahamove seamlessly built automation processes without any constraints in time and integrated their business units and their third-party engagement and retention tools into one platform. This saw a significant increase in overall performance.

Increase in Monthly Traffic

Increase in Push Notifications Delivery

Future Group’s Wallet App Future Pay Boosts Active Userbase by 20%

The Problem

The Future Pay app’s product team was not able to track clicks on various stores' banners within the app. They couldn’t measure the conversions on these stores' pages either. However, the team was positive that they were driving a competent number of conversions for Future Group stores.

MoEngage Solution

The Future’s team utilized MoEngage’s Analytics to understand user’s app activity, funnel flow, and overall engagement on the discount banners. Then leveraged these insights to segment users and create engagement campaign workflows.

60%

Increase in conversions (purchases)

20%

Increase in overall traffic

Enterprise-Ready Push Notifications Platform

GDPR and SOC-2 Compliant for 100% Safety and Security

MoEngage complies with several regulations to ensure safety and security when sending push notifications. This includes GDPR, CCPA Compliance, Workflow Approvals, and Access controls such as Single Sign-on and Two-factor Authentication.

Bring Customers Back with Scalable Marketing Tech Stack

No matter the size, with MoEngage, you can segment customers and send them notifications based on how they interact with the app, previous push notifications, previous activities, and more. The intuitive platform is designed to make your marketing efforts easier and lets you achieve more ROI in a shorter time.

Insights-led Analytics to Improve Traffic and Growth

Get actionable insights that you’ll need to improve returns. Then iterate your way towards increased traffic and growth with the help of Intelligent Path Optimizers and Sherpa.

Frequently Asked Questions

What are push notifications?

Push notifications are automated messages sent to customers on their mobile devices. These messages can even appear when the app is not open. With Push Amplification^TM, mobile customers will receive notifications even when the app customer has closed the notifications.

How do push notifications work?

Push notification messages pop up on smartphones, even when the app is closed. These are usually controlled by the app publishers and can be used for user retention, promotions, or even sending relevant transactional messages across.

Some of the factors that can influence the success rate of push notifications include:

The mobile device operating system for push notification service. Android, iOS, Fire OS – each has a different system for such messages.
The app publisher and the Operating System Push Notification Service (OSPNS).
The OS app installed on the mobile device.

After this, the app publisher registers with the OS push notification service. The OS service provider gives an Application Programming Interface or API that enables the app to show notifications. The app publisher then adds the SDK to the app code library and uploads it to the store.

Once this setup has been completed, the app publisher can use an intuitive composer to send automated messages to specific mobile app users. The app publisher can segment and automate messages based on user engagement, active and new customers, time zones, location, services preferred, etc.

This can be done either by themselves, or app publishers can choose MoEngage to glean the benefit of push notifications. MoEngage also provides security, reporting and analytics, automation, user segmentation and personalization, and AI optimization for higher conversion rates via push notifications.

How to send push notifications to Android devices?

To start sending different types of push notifications to Android devices, you have to:

Sign up with MoEngage push notifications services.
To use the channel, you also need to update MoEngage’s Android SDK version to v8.0.00 to enable notifications Android Oreo (Android 8.0 / API Level 26)
Once your SDK has been set up, you need to navigate to the MoEngage dashboard and set up a campaign with the desired delivery type – one-time, periodic, event-triggered, device triggered, or location triggered.
The next step is to reach/engage the end-users by selecting the target audience based on properties, behavior, custom segments, etc. You can choose multiple filters to create a complex customer segment that receives personalized messages.
You can select the OS system and the frequency, and based on that, MoEngage will send notifications to your end user’s device based on the defined triggers.

List the advantages of using push notifications

The right push notifications can help with the following:

Improve customer retention: This channel gives you complete control over what relevant messages to send to your end-users, improving retention.
Provide alerts, updates and important news
Reduce the chances of cart abandonment
Showcase new offers and products

Use our push notifications platform to connect with your customers with relevant messaging, deliver the right kind of push, drive interactions and improve conversions.