Communicate to One, Not Everyone

Engage one-on-one with each of your million customers.

Segment almost to a customer level

  • Group your customers based on demographics, location, device/ OS type, preferences, and their behavior.

Leverage offline data

  • Import customer data from physical channels and segment them based on their online and offline behavior.

Analyze custom segments

  • Leverage behavioral analytics, funnels, and cohorts across your customer segments. Slice, dice, and filter data to explore overlaps between segments and identify upsell opportunities.

Segment almost to a customer level

  • Group your customers based on demographics, location, device/ OS type, preferences, and their behavior.

Leverage offline data

  • Import customer data from physical channels and segment them based on their online and offline behavior.

Analyze custom segments

  • Leverage behavioral analytics, funnels, and cohorts across your customer segments. Slice, dice, and filter data to explore overlaps between segments and identify upsell opportunities.

What top brands say about MoEngage

profit rate12%

increase in delivery rates and boost in customer engagement

quote

Flexibility in segmentation and advanced analytics features of the MoEngage platform has helped us to understand the customer behavior in a much better way. Based on the past behavior of customers we are able to retain them on our platform.

Shashank Shekhar

Head of Digital Marketing, Vedantu

Straight from the editor’s desk

Here are some actionable resources on User Segmentation that we've curated for you

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Frequently asked questions

What are customer defined segments?

User defined segments are groups of customers divided based on behavioral traits, attributes, characteristics, etc. These segments are used to serve personalized experiences and product recommendations that motivate customers to complete the purchase cycle.

How do I create a customer segment?

MoEngage customers can create segments from our dashboard.
The segmentation feature allows you to divide your customers based on attributes and actions on your app/website. Once you start creating segments, you can choose different targets to filter customers. You can create campaigns targeted to these segments.

Why should I build a customer segment?

User segments allow you to learn a lot about your customers. By understanding the tastes and needs of each segment, you can serve hyper-personalized content.

List some use cases of customer defined segments

  • Hyper-personalization

    By dividing customers into different segments, you can deliver hyper-personalized experiences. Depending on a particular segment’s tastes and needs, you can show custom offers, and deals that motivate them towards completing the purchase cycle.

  • Upsell and Cross-sell

    Based on a customer segment’s purchase history and likes, you can show relevant product recommendations to increase conversions.

  • Retargeting

    You can also show attractive personalized offers to bring lost customers back to your website or app.

List some advantages of using customer defined segments

  • Understand the behavior of various groups of customers on your website or app.
  • Analyze the behavior of your customers from various traffic sources and channel.
  • Study the behavior of a customer on a specific page on your website.
  • Compare different customer segments and identify the segment with the highest conversion/engagement rate.
  • Create segments for people that did not convert on your website/app and compare them with other segments to identify the reason.