What's New in MoEngage?

Effortlessly activate your Snowflake warehouse data with Warehouse Segments. Build audiences on your data without copying or moving it—query directly from MoEngage, eliminating the cost and effort of ETL setups.

Compare different versions of your web experience by splitting traffic across variations to see what resonates with visitors. Test new ideas and different web journeys to make decisions that enhance engagement and conversions

Prevent message overload with comprehensive Frequency capping capabilities. Set custom limits based on channels, customer segments and delivery types, while using tag-based rules to ensure precise cross-channel communication control

Streamline your campaign optimization with Campaign Versioning. Instead of duplicating campaigns, Now you can edit content, targeting, or settings of a live campaign on the fly while keeping all your statistics and performance data intact. No more starting from scratch.

Create audiences from your Warehouse Data without the hassle of copying or moving it. With enhanced Warehouse Segments, easily query data directly from MoEngage, eliminating the need for ETL, lowering costs, reducing engineering dependencies, and ensuring privacy and compliance.

Easily monitor push reachability and opt-in rates for your users with the Push Reachability Dashboard. The upgrade now enables insights for users across all platforms—Android, iOS, and Web—to effectively plan and drive targeted engagement.

Deliver refined webpage experiences to each user by personalizing with User Attributes, Content Blocks, or Content APIs. Integrate data from internal and third-party sources like product sets and loyalty engines for tailored experiences.

Level up your OSM campaigns with enhanced page targeting. Easily add or upload multiple URLs, use advanced targeting logic with AND/OR as well as nested conditions, and test targeting rules before going live.

Always stay updated on critical customer behavior shifts with custom analytics alerts. Get instant notifications for website traffic, product adoption, churn, and more when they exceed or fall below defined thresholds.

Get complete visibility into data ingestion and usage with our new Data Metering Dashboard, monitoring unique events, user attributes, and processed volumes. Stay ahead with proactive Data Alerts for limit breaches and volume thresholds, ensuring seamless data flow for your engagement strategies.

With MoEngage Personalize, now deliver content based on page types, page content and user behaviour without complex URL filtering. Whether your are personalizing product recommendations, delivering personalised offers or messaging – simply use webpage data to deliver tailored experiences across multiple webpages.

Leverage Sherpa AI with MoEngage Personalize to automatically direct traffic to your best performing web page and app screen variations. Optimize for engagement, conversions or revenue and scale your experiments.

Drive improved WhatsApp engagement with new and improved WhatsApp templates. Showcase your product range with carousels, create urgency with Limited-time offers or reward your customers with personalized Coupon Codes – all with new WhatsApp templates.

Seamlessly integrate any data source or channel to MoEngage with just a few clicks using a low- code framework. Unify customer data and deliver enriched customer engagement.

Deliver personalized omnichannel experiences to your customers based on rich Salesforce CRM data with a native bi-directional data sync that helps maximize customer value and conversions.

Transform your landing pages from static interactions to intelligent, personalized experiences with MoEngage Landing Pages. Capture and adapt to customer preferences in real-time to deliver the most relevant experience, maximising conversions.

Generate a diverse array of images tailored to your campaign needs. Explore new visual territories and push the boundaries of your creativity to swiftly turn ideas into images at speed.

Effectively allocate and distribute single-use coupons to eligible customers in real-time, maximizing engagement and returns. Manage coupons from a centralized dashboard and get proactive alerts to ensure seamlessly delivery.

Bring your emails to life with images, coupon codes, product recommendations and offer expiration dates – viewable by recipients in the Gmail promo tab without having to open an email.

Subscribe to critical dashboards and get insights delivered straight to your inbox, fueling more data-driven decisions. Now, experience larger, full-size charts and download data tables right from the email.

Unlock optimized reach, precise targeting and elevated engagement with provisional push for iOS.

Enhance your user experience and drive upsells with Self-handled Cards for TV. Seamlessly create and deliver personalized content across various TV platforms like LG webOS, Samsung Tizen OS, VizioTV, and Xbox.

Effortlessly ingest and update all your product catalogs to MoEngage in real time using our Catalog APIs. Deliver personalized customer experience and the most relevant product recommendations with the availability of accurate and up-to date product information.

While offering personalized recommendations to your existing customers based on their past interactions, don’t miss out on new or inactive customers. Our enhanced “Recommended Items” model suggests trending products tailored to their attributes for maximum relevance.

Seamlessly upload supplemental data to MoEngage and retain it as long as needed to drive dynamic personalization and targeted engagement. Keeping it separate from the primary dataset ensures streamlined ingestion, enhanced flexibility, and reduced maintenance.

Effortlessly import Email campaign details to MoEngage from other platforms with our New Email Campaign APIs. Create and manage all external Email campaigns directly through our APIs.

Bogged with periodical monitoring of campaign stats? Not anymore! With MoEngage Alert Manager – get instant email alerts on any campaign performance changes or anomalies. Customize your alerts, spot trends faster and tailor your campaigns for enhanced outcomes.

Don’t limit Merlin AI to power just Push Campaigns with its generative content capabilities infused with learnings from prior performance. Now unlock Merlin AI for other channels including Inapp, Onsite Messaging, and Cards.

Say goodbye to generic URLs within your emails that don’t click with your customers. Build trust and enhance your click rates with our new branded link options that can represent your brand or product.

Offer your customers a delightful buying experience by simplifying product discovery with AI-powered recommendations on what’s trending and popular, thereby maximizing conversions.

Effortlessly store, retrieve, and collaborate on your critical analytics queries with MoEngage Analytics Studio—your private analytics folder. Gain insights faster and make more data-driven decisions.

Boost email open rates with Merlin AI as your creative companion to generate compelling email subject lines for each customer segment, based on prior campaign performance.

Get detailed insights into every stage of your growth funnel – from customer acquisition and engagement to conversion and retention – all from a single, powerful dashboard.

Maximize Customer Engagement with Push Notifications: Leverage Subscribed and Unsubscribed Events for Enhanced Campaign Performance.

Seamlessly rearrange elements on your webpage with a drag-and-drop editor and deliver personalised and relevant experiences to each website visitor.

Sync your WhatsApp templates to MoEngage with one click. Save effort, ensure updated messages and keep track of all your template statuses with ease.

Engage your customers on Smart TVs by delivering contextual and personalized In-App and OSM campaigns.

Monitor service message delivery in real-time and take immediate corrective actions for failures with the new Elaborate API Response by Inform

Get visibility on the Push Notifications Reachability metrics for Android Devices with the new Dashboard.

Deliver highly relevant product recommendations by refining them based on customer action and product attribute filters.

Effortlessly sync powerful segments across all your MoEngage Workspaces, eliminating the need for any manual, redundant efforts.

Test and experience your In-App campaigns before you publish, with the new In-App Test Experience.

Explore innovative ways to leverage MoEngage platform with our comprehensive Use Cases library.