Leading Brands Worldwide Use MoEngage to Drive Results
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Get More Leads with Omnichannel Engagement

  • Integrate WhatsApp marketing into your omnichannel strategy and reach your customer through relevant personalized messages across channels like email, web, in-app and more.
  • Use WhatsApp messages to recommend new products, push campaigns, share offers and discounts with the help of our WhatsApp marketing tool.
  • Improve Customer Engagement, grow retention, and drive revenue with the help of our WhatsApp marketing software. You can send bulk WhatsApp messages or run targeted WhatsApp marketing campaigns.

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Strengthen WhatsApp Messaging Campaigns With Personalization and Segmentation

  • Personalize WhatsApp messages based on your customer’s preferences, behavior, and past interactions.
  • Hyper-personalize each interaction or even bulk messages to upsell and cross-sell, send critical information, promotions, subscription alerts, and offers, collect feedback and provide customer support.
  • MoEngage’s segmentation capabilities help you pick the right audience for your WhatsApp marketing campaigns. You can create unique customer segments using RFM segmentation with data and behavior-based segments using affinity segmentation.

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Enhance Engagement With Real-Time Analytics

  • Get real-time analytics of your WhatsApp marketing campaigns and insights into average order value, average revenue per customer (ARPU), customer lifetime value (LTV), total revenue, and DAU:MAU ratio’s impact on your engagement and customer retention.
  • Get a holistic view of your customer’s profiles in one place and understand their likes, preferences, past interactions, purchase patterns, and other behavioral traits to curate the right communication for each customer with the help of our WhatsApp marketing tool.

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Leave a Lasting Impression with Interactive WhatsApp Campaigns

  • Make your WhatsApp marketing campaigns interactive using rich media messages enriched with images and GIFs with the help of our WhatsApp marketing software.
  • Create engaging and meaningful conversations with prompt responses and add defined CTAs to drive customers to do the desired actions.
  • Send bulk messages, promotional and transactional messages as a part of your online campaigns automatically, at the best possible time using AI Sherpa.

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Curious to see how MoEngage will work for you?

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Get Enterprise-Ready Scale & Security

We grow with you. Today, we deliver the best WhatsApp marketing solutions at scale and reliably to 1/7th of the world's population every month.

Generate Impact At Scale

Drive revenue and supercharge engagement with our WhatsApp marketing software.

1T+
Data points processed per month
50B
Messages sent per month
500M+
MAUs engaged

Drive Engagement With MoEngage’s WhatsApp Marketing Software

Build long-term relationship, drive relevant conversations and keep your customers hooked with WhatsApp marketing campaigns. Build an omnichannel stack by integrating other channels into your marketing stack.

Mobile push

Send hyper-personalized push notifications to unique customer segments based on where they are in their journey.

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Drive Engagement With MoEngage’s WhatsApp Marketing Software

Build long-term relationship, drive relevant conversations and keep your customers hooked with WhatsApp marketing campaigns. Build an omnichannel stack by integrating other channels into your marketing stack.

Leverage the Power of Our WhatsApp Marketing Software
Unify Data in One Profile

Get insights from a single view of the customer profile

Omnichannel Marketing Stack

Supplement WhatsApp marketing with a powerful omnichannel stack

Custom Messages For Unique Customers

Send personalized messages that make your brand unforgettable

Insights-led Analytics

Supercharge WhatsApp marketing with AI-powered analytics

Segmentation Capabilities

Curate WhatsApp marketing campaigns for targeted customer segments

Grow Faster With AI Automation

Let AI take care of your WhatsApp marketing campaigns while you ideate

Hear From Our Customers

Here’s how MoEngage helped brands optimize one of the best WhatsApp marketing tools to supercharge their customer engagement and grow their business.

JibJab
Landmark Group
1Weather
S’More
Cocomelody
OYO
JibJab
How JibJab Achieved A 30% Boost in Happy Customers with Personalized Push Notifications
CHALLENGE

With thousands of fun templates to choose from, JibJab was struggling to capitalize during their busiest time. They needed to scale their customer engagement efforts and improve conversions, most specifically around special holidays and birthdays.

SOLUTION

Through MoEngage’s User Path Analysis, JibJab got a birds-eye view of customers’ different paths and was able to deep-dive into the steps taken from one activity to another They mapped active and dorment paths to find various customer drop-offs across the user journey, eventually helping the team navigate the best paths to engage customers.

26%

Increase in CTR through Personalization

15%

Lift in Conversion with IPO

82%

Increase in CTR using Best Time to Send

Landmark Group
MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve customer engagement across the group's apps, sites, and other real estate.
The Problem

For White Wednesday Sale 2019, Landmark Group wanted to encourage app purchases and improve app conversions.

MoEngage Solution

The brand employed MoEngage Push Notifications along with DPM to attract and engage existing app customers while reaching out to more customers.

56%

Uplift in Purchases

65%

Retention Rate of Subscribers and Purchases

1Weather
1Weather, Top-rated U.S. Weather App, Scales Mobile User Engagement by 3X
The Problem

1Weather followed the basic user engagement practices for regular weather updates. However, the brand observed lower page sessions within the app due to no re-engagement campaigns.

MoEngage Solution

1Weather was able to understand users' app behavior and location preferences using MoEngage Analytics. This helped the brand in increasing the app opens and overall engagement rate.

25 Million

Incremental app opens

10%

Increase in CTRs

S’More
S’More Achieves 65% Uplift in the App Engagement Time with Personalized Customer Experiences
Business Need

With more than 300K customers, S’More needed a way to build better relationships with their customers through improved onboarding and re-engagement campaigns.

MoEngage Solution

The brand's marketing team enhanced customer onboarding and personalized communications across Push notifications, Emails, and SMS channels using the MoEngage platform.

65%

Uplift in the App Engagement Time

15%

Higher Onboarding Completions

Cocomelody
Popular U.S. Bridalwear Brand Cocomelody Boosts Repurchase Rates by 27%
The Problem

Over a period of time, Cocomelody observed steep user drop-offs at various stages of the purchasing journey. Similarly, their ads’ conversion rates were not growing, which impacted their overall ROAS (return on online ad spend).

MoEngage Solution

Cocomelody’s team decided to employ MoEngage platform to centralize data from physical boutiques and its website to understand where and why customers are dropping off. Also, strategized to offer personalized engagement across channels based on the aggregated analysis.

27%

Increase in repurchase rate

69%

Boost in return on online ad spend (ROAS)

OYO
OYO Boosts Push Notification Delivery by 44% Using MoEngage
The Problem

The delivery rate of Chinese OEMs such as MI devices was abysmally low. As the overall adoption of Xiaomi devices grew, OYO had to find ways to increase the delivery rate for Xiaomi devices.

MoEngage Solution

OYO employed MoEngage's Push Amplification™ Plus to improve its push delivery rate while personalizing messaging to send offers and discounts to users based on their app usage.

44%

Increase in delivery rates for Xiaomi Devices

25%

Uplift in overall push notification campaign delivery rates

Optimize Growth With Our Enterprise-ready WhatsApp Marketing Platform

Industry-Grade Data Security Compliance

Security first culture with SSO, 2FA, SOC-2 compliance. This includes GDPR, CCPA Compliance, Workflow Approvals, and Access controls such as Single Sign-on and Two-factor Authentication.

Full-Stack WhatsApp Marketing Solution for Optimal Growth

Measure your WhatsApp marketing efforts, get real-time analytics, automate bulk WhatsApp messages, get performance data and deploy solutions with an omnichannel customer engagement stack equipped with features for app, web and mobile.

Automation That's Designed for the Future

Automate every touchpoint with our WhatsApp marketing service and reduce the manual effort with our AI Engine, Sherpa.

Frequently asked questions

What is a WhatsApp marketing software?

A WhatsApp Marketing software is designed to help your brand send bulk WhatsApp messages, promotional offers, product or event launches, discount codes, informational updates, transactional alerts, and more via the WhatsApp channel. is a marketing technique that uses Short Message Services to reach out to customers. It is permission-based and customers can opt-in to receive details of products,  and get offers or reminders using text messages. You can send textual messages and dynamic messages with videos and images. WhatsApp marketing is used to connect with the consumer on a frequently used social channel, where the customers have the option to opt in and opt out of the service.

How can I use WhatsApp marketing for my brand?

Here are some ingenious ways to use WhatsApp for your marketing campaigns:

  • Promotional Messaging – You can keep the customers engaged and hooked to your brands by offering them discount codes, promotions and vouchers that might be useful to them.
  • Reactivation and re-engagement campaigns – WhatsApp marketing can be leveraged for re-engagement campaigns wherein you can optimize the channel to bring your customers back using personalized messaging.
  • Customer Support messages: WhatsApp is a great and lucrative platform to generate customer satisfaction, solve queries and provide real-time customer support.
  • Feedback and Surveys: You can share feedback forms and surveys with your customers to better understand their thinking and gather insights into improving your services/products.
  • Automated notifications and reminders: The ease of using WhatsApp comes from the fact that you can automate bulk messages, send timely reminders, transactional alerts, order updates, payment updates, and more without putting much manual effort.

You can leverage all these WhatsApp marketing efforts using our WhatsApp marketing tool MoEngage.

What is a WhatsApp Business Account?

A WhatsApp Business Account is owned by a company rather than an individual. It is a personal WhatsApp Account extension with additional features such as buttons, chat labels, auto-responses, quick replies, broadcast messages, bulk messages, and more. A WhatsApp Business Account allows you to better serve your customers by answering their questions, reaching out to potential consumers, sending exciting offers and discounts, inviting them to tournaments/events, and engaging them more intimately.

What is the difference between WhatsApp and WhatsApp Business Account?

Here’s how a business account differs from a private account on WhatsApp:
1. A business profile has added features like categories, defined business hours for smooth communication, the option to add company address, option to add a website link to facilitate sales, and an option to display a product catalog.
2. Custom labels which can be personalized with your brand colors and tag chats with customers using these labels.
3. Option to add auto-responses to questions that your prospects or customers frequently ask and send bulk messages with bulk marketing software.
4. Automatic greeting messages that can be sent to anyone who texts you for the first time or after 14 days of no engagement.
5. Verified green “tick” icon to increase credibility and drive trust.

What are the different WhatsApp message template categories?

Here are some WhatsApp message templates you can use to increase engagement for your brand:

  • Ticket update
  • Shipping update
  • Account update
  • Alert update
  • Issue resolution
  • Reservation update
  • Appointment update
  • Payment update
  • Transportation update.

Discover a collection of valuable resources on WhatsApp that we have carefully curated for you.

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WhatsApp Marketing Campaign Ideas for Consumer Brands

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