Consumer Insights for the Holidays 2021
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Change in consumer shopping behaviour and patterns before the holidays
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Shift in consumer expectations since the pandemic
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Consumer preferences from brands to provide a personalised experience
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Emerging digital channels of communication during the holiday season
Critical Consumer Insights to Fuel Holiday Campaigns
The biggest frustration for European consumers is receiving irrelevant content from brands. This makes knowing the individual consumer on a deeper level much more vital for today's brands.
Emerging Trends Post-pandemic to Consider for Holiday Shoppers Engagement
38% of Europeans are buying more online than in-person, 26% have cut down on their shopping and 16% of them have recently done business with a new brand.
22% of Europeans have pivoted towards mobile apps to communicate with brands, while 19% of them prefer social mediato meet their shopping needs. SMS and push notifications are the emerging digital channels seeing a gradual increase in adoption.
39% of Europeans will shop more online, while 36% of them will adopt the hybrid model of shopping online and in-person equally.
Strategies to Individualise Customer Journeys for the Holidays
- Insights-led Customer Engagement
- AI and Optimisation
- Personalised Experiences
- Omnichannel Marketing
Leveraging customer behavioural insights and technology to drive customer engagement strategy can help you orchestrate campaigns through the right channels with the content that is best for them.
AI, when used properly, can become marketers’ superpower and make them more effective, minimising efforts to analyse data and automatically suggesting the right tactics for the next step in their journeys.
Customers are trying new digital habits and increasing digital behaviours. Hence, personalisation is becoming a vital investment as the economy recovers and consumers feel safe to start spending again.
Today’s consumers demand a consistent experience across channels. To meet their expectations, it is critical to identify the moments so that you can plan the right engagement strategy for them.
