DatascripMall.ID Uses MoEngage To Understand Customer Behavior And Automate Engagement

Watch Katya Kamdani, the Manager of DatascripMall.ID, an E-commerce platform, explain how they understand customer behavior and automate customer engagement using MoEngage.

About DatascripMall.ID

DatascripMall.ID is one of the most prominent E-Commerce marketplaces for household and office requirements. They provide only the most authentic products with assured guarantees. Their product portfolio includes printers, scanners, types of ink, computer accessories, etc. from well-known brands.

How MoEngage Helps in Automating Engagement

DatascripMall.ID wanted to send timely communications to their customers for reminders. In order to understand the pain points, brands must first map the customer journey. This helps them engage, solve pain-points and retain better.

This is where MoEngage as an insights-led customer engagement platform helps DatascripMall.ID. Using MoEngage, they have been able to gather the right insights and automate the engagement campaigns according the demand.

Solution Provided By MoEngage

Datascripmall.ID wanted to better understand the behavior and purchase tendencies of their customers. Upon gathering the right insights, they could then automate their engagement processes.

The E-Commerce brand leveraged the analytics dashboard and in-depth customer insights offered by MoEngage. Using this data, they were able to gather the right insights to engage with their customers using the most optimal channels. As a result, they saw an increase in the overall performance and business impact from their restock alert, new product and promotional campaigns.

Benefits Achieved

With MoEngage’s omnichannel engagement platform, DatascripMall.ID was able to map the customer journey, automate communications and boost retention to drive new and repeat purchases.