How theAsianparent Utilizes Insights-led Engagement to Drive Hyper-personalized Recommendations

Learn from Roshni Mahtani Cheung, Group CEO & Founder of theAsianparent, how the brand hyper-personalizes experiences and drives meaningful engagement across different customer segments with widely varying needs, using an insights-led approach.

About theAsianparent

theAsianparent is the flagship brand of The Parent Inc., a tech company headquartered in Singapore that focuses on building digital tools and day-to-day products that empower and enable parents to make choices that suit their needs.

Starting as a parenting blog in 2009, theAsianparent has since grown to become Southeast Asia’s largest community plus platform for parents. theAsianparent reaches over 35 million users monthly via its website and app and is available in 13 different languages across 12 countries: Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam, Sri Lanka, Taiwan, Japan, India (theindusparent.com), Australia (aussieparent.com), and Nigeria (africaparent.com).

Importance of  Developing Deeper Customer Understanding and Personalizing Experiences

The key demographics for theAsianparent are pregnant women and women who have children until the age of six.

Every experience during the whole motherhood journey differs according to the life stage. What one pregnant woman needs to read or the kind of content or services she requires differs greatly from another.

So it’s really important for them to provide hyper-personalized content, community, and services. The team worked with many vendors and chose MoEngage, specifically because they can create personalized journeys for the different cohorts.

Solution Provided By MoEngage

Collecting data and personalizing offerings to match the mother’s journey is one of their business’s most critical and pivotal things.

Whether it’s an app customer, or web customer, a customer living in a tier three city, or a customer with access to 5G internet access, theAsianparent can create a personalized journey that is remarkably right by utilizing the insights-led engagement platform.

Besides how advanced the technology stack is and how easy it is to use it, the one thing theAsianparent love s the most is just how much insight they can get from working with the team. Being able to have personalized service as well as a genuinely helpful team is what makes MoEngage the best partner.

Benefits Achieved

With MoEngage’s insights-led customer engagement platform, theAsianparent was able to drive meaningful engagement across various customer segments with widely varying needs and personalize their experiences.