Reactivate lost customers by proactively identifying churn behaviors and orchestrating campaigns to win them back.
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Keep a constant tab on your customers’ activity levels and trends to spot and eliminate any possibilities of churn.
Keep customers engaged throughout the lifecycle with personalized messages across channels.
Reassure disengaged customers who can cancel anytime if they choose to reactivate their account, with compelling messaging to come back.
Resurrect the lost sparkle with compelling winback campaigns that your customers are guaranteed to notice.
It's never too late to show you care. Ask customers what went wrong to get a shot at proactively addressing issues and winning them back in the future.
Uncover the story behind every churned customer by deep-diving into customers’ previous actions that led to uninstall or churn.
Leverage automation to create micro-segments of churn-risk customers in an effort to win them back.
Max out engagement and conversion goals for your winback campaigns by perfecting the message timing, content, channel, and journey using AI.
Orchestrate multi-stage message campaigns with Flows journey builder that lets you fine-tune the intricate aspects and perfect your journeys with rich insights from Sherpa AI™.
Craft engagement that traverses web, mobile and offline channels to engage churned customers anywhere.
Bring back churning customers, enhance long-term relationships and get the results you need to scale your business with MoEngage.
We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.
MoEngage is the best data-centralized CRM system and the best multi-channel marketing tool we’ve found. Using MoEngage, we can add as many attributes and custom events as we like to profiles, then filter customers for various campaigns and offers. It is very easy to unify data, engage and analyze our results.
Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.
We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.
MoEngage helped us automate the way we approach remarketing to our customers in an entirely different and unique way.
By leveraging MoEngage Cards, Flows and Push Notifications, the Hallo Magenta team increased feature discoverability by sending contextual communication throughout the customer journey and personalised feature updates for them, leading to increased app usage.
MoEngage is the best data-centralized CRM system and the best multi-channel marketing tool we’ve found. Using MoEngage, we can add as many attributes and custom events as we like to profiles, then filter customers for various campaigns and offers. It is very easy to unify data, engage and analyze our results.
MoEngage stitches together all channels seamlessly and complements them with features like Dynamic Product Messaging, Advanced Analytics, Intelligent Delay Optimization, and Push Amplification™.
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high. We saw 61.4% retention rate on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.
MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve customer engagement across the group's apps, sites, and other real estate.
We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.
The best thing about MoEngage platform is its Analytics suite; it is intuitive and provides insightful data. MoEngage team has been super helpful during the integration process. MoEngage is a customer engagement platform that delivers fast results for niche business use cases
Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.
We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.
The previous tool we used for segmentation was reactive. It would populate the segment with data after the segment criteria were defined. With MoEngage, once we set the criteria for segments, be it based on RFM or on affinities, the segment is automatically created based on analysing past and current data.
MoEngage helped us automate the way we approach remarketing to our customers in an entirely different and unique way.
By leveraging MoEngage Cards, Flows and Push Notifications, the Hallo Magenta team increased feature discoverability by sending contextual communication throughout the customer journey and personalised feature updates for them, leading to increased app usage.
Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.
MoEngage stitches together all channels seamlessly and complements them with features like Dynamic Product Messaging, Advanced Analytics, Intelligent Delay Optimization, and Push Amplification™.
MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve customer engagement across the group's apps, sites, and other real estate.
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.
MoEngage played a key role in achieving significant growth in CRM. It’s omni-channel and analytics suite was not only helpful in CRM but for the overall organization. Apart from the exhaustive list of features, their account management is one of the best in industry.
MoEngage Dynamic Emails helped us create personalized re-targeting emails, within minutes targeting towards cart and browse abandoners. These emails typically help us recover up to 10% of abandoning users.
Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.
MoEngage’s excellent segmentation capabilities helped us reach the right customer with the right offers. They helped us grow the conversion rates across registered, installed, and cart-abandoned campaigns, resulting in a 30% conversion rate, a 15% increase in LTV, and a reduction in the first order date from 7 days to 5 days!
We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.
The previous tool we used for segmentation was reactive. It would populate the segment with data after the segment criteria were defined. With MoEngage, once we set the criteria for segments, be it based on RFM or on affinities, the segment is automatically created based on analysing past and current data.
MoEngage helped us automate the way we approach remarketing to our customers in an entirely different and unique way.
Using MoEngage’s platform, we have been able to integrate our PoS data with our CRM. As a result, understanding customer behavior in terms of purchases or browsing has been more effective.
MoEngage’s excellent segmentation capabilities helped us reach the right customer with the right offers. They helped us grow the conversion rates across registered, installed, and cart-abandoned campaigns, resulting in a 30% conversion rate, a 15% increase in LTV, and a reduction in the first order date from 7 days to 5 days!
We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.
The previous tool we used for segmentation was reactive. It would populate the segment with data after the segment criteria were defined. With MoEngage, once we set the criteria for segments, be it based on RFM or on affinities, the segment is automatically created based on analysing past and current data.
MoEngage helped us automate the way we approach remarketing to our customers in an entirely different and unique way.
Using MoEngage, we've been able to drive up retention numbers on SkillClash tremendously! By proactively engaging dormant customers using MoEngage’s segmentation capabilities, we have seen a 30% uplift in our SkillClash revenue. This technological partnership has helped us crack the code to customer retention.
One of the biggest challenges was streamlining our communication. MoEngage’s insights-led engagement platform coupled with an efficient email suite enabled us to consolidate customer attributes in one centralized view and send effective email communication to our customers.
MoEngage helped us bring in automation for some very crucial activities while allowing us to map customer behavior across our app. After utilizing Analytics, it has become easier to understand our customers— their interests and intentions. We are able to implement data-backed campaigns.
We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio, and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.
Here at AXISNet, we are focused on driving the adoption of our mobile app, particularly among the younger demographic. Using MoEngage, we’re able to create a 360-degree customer profile, understand preferences, run better-converting campaigns, and drive higher active users across the app.
The challenge was to figure out ways to better engage our customers. With MoEngage, we’re able to create seamless triggered flows across the customer journey, from onboarding to retention, and segment our customers better to run effective in-app campaigns, yielding great conversion ratios.
We were able to observe a healthy 29% improvement in our install to sign-up journey with the usage of MoEngage's smart-triggered push notifications. We engaged our customers as soon as they onboarded using relevant push notifications and re-engaged in case there was no activity after sign-up.
MoEngage enables us to set up various flows to retarget both new and old users. We've used push notifications, in-app communications, and emails to reach and provide customers with a relevant and personalized experience. We aim to deepen our customer understanding and delight them even more!
Reactivation is the process of winning-back customers who have engaged with your brand in the past but haven’t interacted with your brand in a stipulated period and are about to drop off. It is more relevant and cost-effective for a business to reactivate customers rather than look for new ones.
Since they have engaged with your brand in the past and purchased your product, dormant are likely to generate a better stream of revenue if you win them back. Probability of getting inactive customers to become brand loyalists again is far greater than building loyalty from new customers. Instead of putting all your efforts into chasing new customers, brands should work on running reactivation campaigns focused on driving interest in dormant customers.
You can reactivate dormant or inactive customers in many ways. Here are some examples:
A good example of a reactivation campaign would be Airtel Wynk Music, where the team leveraged journey builders to identify and target dormant customers, study their reasons and patterns for going dormant, and used MoEngage’s insights-led engagement approach to launch push notifications campaigns. You can read the full report here.
Here are some actionable resources on customer reactivation that we've curated for you
How to Calculate and Increase Customer Lifetime Value (LTV) in Mobile Marketing
How to Calculate and Increase Customer Lifetime Value (LTV) in Mobile Marketing
How to Calculate and Increase Customer Lifetime Value (LTV) in Mobile Marketing
How to Calculate and Increase Customer Lifetime Value (LTV) in Mobile Marketing
How to Calculate and Increase Customer Lifetime Value (LTV) in Mobile Marketing
How to Calculate and Increase Customer Lifetime Value (LTV) in Mobile Marketing
