Mar 03, 2023
Listen to Le Bui, Chief Marketing and Growth Officer at Gimo, describe how a 360-degree customer view helps the on-demand pay solutions brand understand and provide better end-user experiences.
GIMO is a fintech startup offering on-demand pay solutions for businesses and workers across Vietnam. The brand has a vision of driving equity in accessing digital financial products (and services) and a mission of providing an affordable, timely, and secure digital solution that enables Vietnamese underserved workers to better their financial lives.
For an on-demand pay solutions brand, it is essential to understand customer behavior, spending patterns, financial needs, and preferences. Every business (and individual) has different needs and requirements for accessing finance. To fulfill the mission of improving financial inclusion, Gimo needs to be cognizant of customer needs and cater to their unique wants by providing personalized experiences. The Gimo team has been able to do all this using the 360-degree customer view capabilities of MoEngage.
Using MoEngage’s 360-degree customer view capabilities, Gimo has not only improved customer understanding but also the way the fintech brands engage and personalize experiences.
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