Apr 05, 2023
The debate around retention vs. acquisition is well settled. Stats like potential cost savings being 5-25X, ~75% increase in profitability, and many more have pipped retention as a must-have strategy, more so in today’s environment. To thrive in today’s world, brands need to evaluate their retention strategy and the tools they use for it.
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Aditya is a digital marketer with a proven track record of a decade. Having worked across various leading brands including Zee Entertainment, and FoodPanda before Alamar Foods, he has built an expertise in using digital platforms to increase performance, recognition, and loyalty that drives business goals.
Shitij looks after the Middle East Content at MoEngage. With over 5+ years of experience in content consulting and creation, he has written multiple thoughtleaderships, spanning across geos and verticals.
