Jul 26, 2023
Personalisation is really big for us and I think MoE has been incredible for us in segmenting and engaging audiences based on purchases, recent behaviour, demographics. We are able to customise our communication accordingly for those segments. The capability to set up flows, automated triggered EDMs which has helped us onboard customers, ensuring proper flow from sign up to nurture ultimately becoming stable customers. On top of that, the support team from MoEngage has been imperative to our success.
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Jimmy Brings, Australia’s largest on-demand alcohol delivery service, provides alcohol delivery services to consumers across Australia. This alcohol delivery brand serves top drinks from a curated list to more than 800K of happy customers. The team wanted to drive more personalised communication to ensure the customer is engaged across the lifecycle. In order to do that Jimmy Brings utilised the Flows and advanced analytics feature of MoEngage.
Utilising the Flows (Journey Orchestration) feature of MoEngage, Jimmy Brings was able to create customer cohorts based on purchases, recent behaviour, demographics. The team then set up customised communication accordingly and was able to drive meaningful engagement.
Teams at Jimmy Brings utilised MoEngage to better personalise customers experiences across the lifecycle using:
The alcohol delivery brand also set up flows, automated triggered EDMs to onboard customers, ensuring proper flow from sign up to nurture ultimately becoming stable customers.
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