Adda247 is one of India’s largest vernacular learning platforms. The company is headquartered in Gurugram, Haryana, India, and is one of India’s leading education technology organizations focused on the government job test preparation segment. The Adda247 app is ranked the #1 Android app in terms of usage among all education apps in India.
With the Ed-tech market all set to reach US$4 billion by 2025, it’s a no-brainer that brands need to re-evaluate how they’re engaging with prospective customers and retain the existing ones in the long run.
As such, the Adda247 team wanted to provide unmatchable experience to their customers in the current scenario. The answer to their problem lay in using an insights-led customer engagement platform.
With MoEngage as our engagement partner, we’ve been able to engage the disengaged customers, increase conversions, and also see a substantial uplift in our revenue streams from various channels. Using features like behavior and funnel analytics, we’ve been able to dive deeper into the psyche of our platform users and cater to their preferences in a way that’s completely personalized.
To engage with its customers, Adda247 disseminated relevant reading materials that would be crucial to the type of tests they were preparing for. These campaigns were highly contextual and customized to a T so that the students would find real value in the reading materials shared. Adda247 utilized MoEngage’s features like Content API (for emails) and Carousel Push Templates to execute the same.
Using MoEngage’s In-App functionalities, Adda247 sent out contextually relevant In-App messages to motivate its app users to take action and convert. These In-App messages also had a FOMO-inducing element that added to the success of these campaigns.
Needless to say, these campaigns were very well received by the Adda247 customers as the conversion rates from these lead-gen campaigns saw a high of around 8%! There was also a notable increase in the revenue streaming through these campaigns, with the Ed-tech brand clocking a 16% quarter-on-quarter uplift.
Adda 247 experimented with various types of push notification campaigns to validate what works best for their user base. From basic to stylized push templates to personalized progressed bar push notifications, the Ed-tech brand tried it all, and the results speak for themselves.
Using MoEngage, Adda247 was able to:
