Skroutz is the #1 E-Commerce marketplace in Greece, boasting an extensive range of over 29 million products and a vast network of eight thousand merchants.
Prior to MoEngage, Skroutz used multiple platforms to build, execute, and monitor engagement campaigns. From onboarding to retention, customer journey marketing depended heavily on design, BI, and engineering teams. Manual tasks carried out on multiple systems, as well as a lack of real-time customer data. These were some of Skoutz's hurdles in delivering optimal customer engagement.
I'd describe MoEngage as a "life saver." So, if you're considering MoEngage, go for it! An intuitive platform with an excellent customer success team. The team responds quickly and efficiently to issues (even after office hours!), and provides in-depth training.
Skroutz uses MoEngage to automate their multiple campaigns such as welcome journeys, churn prevention, and retention, particularly with their loyal customers, where they have noticed an increase in conversion since implementing MoEngage.
They now have real-time customer data that can be used to provide actionable insights such as accurate segmentation and new customer journeys across preferred channels. Above all, Skroutz now has a unified platform for creating, executing, and tracking campaign outcomes.
