Using MoEngage, MySyara was able to:
- Increase monthly retention from 2% to 15%
- Increase email open rates from 12% to 40%
- Increase app and user activation by 20%
- Increase in CTR by 10% in Dissonance Campaign
Mysyara is an on-demand car care and technology company. From mobile car washing and detailing to oil changes, diagnostics, and on-time servicing, MySyara offers a convenient, trusted, and professional service.
One of the biggest challenges faced by MySyara was scheduling its push notifications campaigns. While they were actively using push notifications to communicate with their customers, there wasn’t much segmentation in terms of events and users available. MySyara at the same time wanted to stand out in its communication. In a market where most of the emails are about discounts, they wanted to create more engaging and interactive emails.
In UAE, one of the biggest asset is a car. Customers really prefer and appreciate if a personalized experience is provided to them, when it comes to car detailing. This is where we intend to leverage MoEngage's capabilities and engage with our customers to retain our North Star Metric, i.e. Monthly Active Users (MAU)
The marketing team at MySyara used MoEngage to send out hyper-personalized communications across channels like Email, SMS and Push Notifications.
With Email, MySyara started informative email campaigns that resulted in higher open rates and CTOR.
Through push notifications and various journey orchestration, the brand was also able to increase its app and user activation by 20% and increased its retention rate.
With the help of CELP program by MoEngage, the on-demand car service brand also built dissonance campaigns.
Using MoEngage, MySyara was able to:
