Jul 12, 2024
According to Forrester, the martech stack is an interconnected collection of software and SaaS solutions that marketing teams use to achieve their goals. These tools help with creating, delivering, maintaining, measuring, and evolving the customer journey.
While there are numerous martech applications available, most companies typically rely on a set of core platforms. These platforms can include tools for email marketing, social media management, analytics, customer relationship management, and customer engagement.
Having a cohesive martech stack enables businesses to execute and monitor their campaigns more effectively, leading to better decision-making and ultimately improved return on investment (ROI).
Meri Williams, the CTO at Pleo and former CTO at Monzo and M&S, offers five key indicators to consider when evaluating marketing tools. This knowledge empowers individuals to make informed decisions and avoid getting stuck with a platform that fails to support business growth over time.
Meri also shares real-life examples from her experience working with various businesses, highlighting the negative consequences that can arise from not implementing the right marketing technologies.
It is important to choose software that is extremely flexible and reliable. Marketing tools with multiple options for customizing workflows to fit your specific needs.
Be the first to access actionable reports, guides, tips, videos, podcasts from experts in Customer Engagement, retention and more!
