- 25% higher customer stickiness, creating a healthier relationship within the two-way marketplace.
- 76% higher engagement across email campaigns sent with MoEngage Inform.
- A unified platform with centralized customer data, easy analytics, and zero data discrepancies.
- Go-live time reduced by 96%.
TRANSACTIONAL MESSAGING | CLASSIFIEDS
How KUPU Reduced Critical Alert Go-Live Time By 96% with MoEngage Inform
+25%
Retention
+76%
Engagement
ABOUT KUPU
KUPU is a leader in the classifieds sector of Southeast Asia, known for their innovative job portal app. It serves as a two-way marketplace tailored for the blue- and white-collar workforce.
KUPU connects job recruiters and candidates, streamlining the employment process for both parties. The app is primarily geared toward candidates aged 18-30 from big city areas around Jakarta, across labor-centric industries.
Breaking Through the Manual Bottleneck for Scalability
The marketing team spent a lot of manual effort and time sending out customer communications. The team decided it was time to automate manual efforts so that their valuable time was freed up to tackle strategic challenges. They also knew they needed customer data and analytics across promotional and transactional messaging to be available in a unified platform.
The integration with MoEngage Inform was super fast, and we found the platform easy to set up and use. We’ve seen a 96% reduction in the go-live time, and our bandwidth is freed up for challenges that matter.
Maria Adela Chandra
Director, Digital Marketing, KUPU
MoEngage Inform helped us automate our Transactional Messaging, allowing us to focus on both sides of the two-way marketplace, which we were unable to do before. We are now able to deploy customer-centric experiences to all our key stakeholders.
Kelly Yovita
Digital Marketing Specialist, KUPU
MoEngage Inform Freed Up Bandwidth For Critical Tasks…
MoEngage Inform empowered KUPU to intensify focus on engagement and retention across both sides of their marketplace.
The team leverages unified Transactional Messaging to send out emails like:
1. Reminder emails for candidates on existing job vacancies matching their journey
2. Trigger-based, personalized emails to candidates browsing through the app
3. New opportunity alerts for recruiters
…And Reduced Go-Live Time by 96%!
The team leveraged MoEngage to reduce critical alert go-live time from 1-2 hours daily to just minutes.
Products Used
MoEngage Inform
Manage and scale Transactional Messaging efforts with minimal developer dependencies.
What results did KUPU see with MoEngage?
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