Retention
Engagement
KUPU is a leader in the classifieds sector of Southeast Asia, known for their innovative job portal app. It serves as a two-way marketplace tailored for the blue- and white-collar workforce.
KUPU connects job recruiters and candidates, streamlining the employment process for both parties. The app is primarily geared toward candidates aged 18-30 from big city areas around Jakarta, across labor-centric industries.
The marketing team spent a lot of manual effort and time sending out customer communications. The team decided it was time to automate manual efforts so that their valuable time was freed up to tackle strategic challenges. They also knew they needed customer data and analytics across promotional and transactional messaging to be available in a unified platform.
The integration with MoEngage Inform was super fast, and we found the platform easy to set up and use. We’ve seen a 96% reduction in the go-live time, and our bandwidth is freed up for challenges that matter.
Maria Adela Chandra
Director, Digital Marketing, KUPU
MoEngage Inform helped us automate our Transactional Messaging, allowing us to focus on both sides of the two-way marketplace, which we were unable to do before. We are now able to deploy customer-centric experiences to all our key stakeholders.
MoEngage Inform empowered KUPU to intensify focus on engagement and retention across both sides of their marketplace.
The team leverages unified Transactional Messaging to send out emails like:
1. Reminder emails for candidates on existing job vacancies matching their journey
2. Trigger-based, personalized emails to candidates browsing through the app
3. New opportunity alerts for recruiters
The team leveraged MoEngage to reduce critical alert go-live time from 1-2 hours daily to just minutes.
MoEngage Inform
Manage and scale Transactional Messaging efforts with minimal developer dependencies.
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