Sep 06, 2024
In this video, Charu Mathur, Head of Business and Strategy at IndusInd Bank, talks about how they’ve revolutionized banking for the Indian digital-first consumer through INDIE. Within a year of launch, INDIE has scaled to manage over 10 million transactions monthly!
“MoEngage drives personalization at IndusInd Bank. We have a lot of customer data and can seamlessly integrate that intelligence into MoEngage. This enables us to create real-time communications relevant to the customer persona by integrating our data warehouses and MoEngage’s engagement platform. The result: We’ve been able to execute contextual, highly relevant personalized campaigns in minutes.”
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