Plasma is often referred to as “the gift of life” because it is used to treat medical emergencies such as trauma, shock, and burns. The proteins in your plasma can also be extracted to create medications for rare chronic conditions such as autoimmune disorders and hemophilia. In most cases, plasma protein cannot be manufactured synthetically, so proteins from donated plasma are the only source for medical therapies for millions of people each year. Octapharma Plasma operates more than 175 plasma donation centers across the U.S.
For more information, please visit
www.octapharmaplasma.com
Octapharma Plasma sought to enhance its donor experience through personalized and tailored messaging to foster donor retention. This required the team to rethink their entire customer engagement strategy and center it around an agile, cost-effective partner that could help them build a cohesive relationship with their customers across channels.
With MoEngage, Octapharma Plasma was able to create a communication ecosystem where our team could proactively engage with our audiences. It allows us to tailor our communications to hit our KPIs, and ultimately increase donor retention by delivering educational content and personalized messages on the channels our customers interact with most.
Octapharma Plasma migrated from its previous provider and began deploying communications through strategic campaigns and initiatives. Due to the user-friendly nature of the MoEngage platform, Octapharma Plasma was able to reach its customers through optimization and multi-channel communications. The team saw increased engagement and retention while also being able to respond to those findings faster than with their previous provider.
Overall, Octapharma Plasma was able to achieve the following:
