HEALTHCARE & FITNESS | PERSONALIZATION
Octapharma Plasma Observes 35% Email Open Rates with Personalized Segmentation
Octapharma Plasma 
Plasma is often referred to as “the gift of life” because it is used to treat medical emergencies such as trauma, shock, and burns. The proteins in your plasma can also be extracted to create medications for rare chronic conditions such as autoimmune disorders and hemophilia. In most cases, plasma protein cannot be manufactured synthetically, so proteins from donated plasma are the only source for medical therapies for millions of people each year. Octapharma Plasma operates more than 175 plasma donation centers across the U.S.
For more information, please visit
www.octapharmaplasma.com
Business Challenges
Octapharma Plasma sought to enhance its donor experience through personalized and tailored messaging to foster donor retention. This required the team to rethink their entire customer engagement strategy and center it around an agile, cost-effective partner that could help them build a cohesive relationship with their customers across channels.
With MoEngage, Octapharma Plasma was able to create a communication ecosystem where our team could proactively engage with our audiences. It allows us to tailor our communications to hit our KPIs, and ultimately increase donor retention by delivering educational content and personalized messages on the channels our customers interact with most.
Jessica Simeone
Direct Marketing and Communications Manager
MoEngage Solution: Reaching Customers Through Multi-Channel Communications
Octapharma Plasma migrated from its previous provider and began deploying communications through strategic campaigns and initiatives. Due to the user-friendly nature of the MoEngage platform, Octapharma Plasma was able to reach its customers through optimization and multi-channel communications. The team saw increased engagement and retention while also being able to respond to those findings faster than with their previous provider.
Products Used
A/B Testing
Experiment with the best performing variation using A/B testing and quickly course correct in a proactive manner to send the right marketing and transactional messages.
Omnichannel Flows
Create connected experiences at every stage of customer journey across channels using Omnichannel Flows.
Segmentation
Personalize experiences by creating nuanced segments based on behavior and action.
Results
Overall, Octapharma Plasma was able to achieve the following:
- Up to 35% conversion rates due to email A/B testing
- Over 35% open rates for emails
- 14% increase in MoM donation retention
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