Unify Your MarTech Stack With Connected Apps: Expand Your Customer Reach and Deliver Hyper-Personalized Experiences

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Marketers today work with a vast range of tools to create personalized, data-driven experiences. However, despite the advancements in Martech, integrating these tools remains a persistent challenge.

With so many platforms, channels, and data sources, marketers often face silos of information, disconnected workflows, and delayed campaigns.

• 52% of marketers say that integration is a key criteria in choosing a marketing automation platform.
• 34% of marketing leaders report integration issues as a key barrier.
• 28% struggle to fully utilize their existing tools.

As the need for deeper personalization and multichannel engagement grows, it’s clear that integrating these tools into a unified ecosystem is no longer optional—it’s essential.

Introducing MoEngage Connected Apps

Connected Apps is MoEngage’s low-code framework, allowing brands to seamlessly integrate various data sources and channels within a few clicks.  It revolutionizes how marketers and partners connect their Martech stack, enabling real-time data flow and personalized customer engagement across any source or channel.

Connected Apps consist of two key components: Connected Sources and Connected Channels.

Connected Sources: Bringing Data Together

For marketers, one of the biggest challenges is siloed data. They’re pulling insights from customer data platforms (CDPs), analytics tools, loyalty programs, and even in-house data lakes. Each of these tools houses critical data, but without a way to connect and unify this information, creating a holistic view of the customer is nearly impossible.

That’s where Connected Sources comes in. With this low-code framework, marketers can easily connect any data source to MoEngage, centralizing their customer data without the headache of complex integrations. Whether you’re working with a CRM, mobile wallets, or lead generation forms, Connected Sources allows you to bring all your data together into a single dashboard.

Whether you’re using native tools or custom-built apps, Connected Sources ensures you have the complete data picture at your fingertips, empowering smarter, more effective marketing campaigns.

Connected Channels: Engaging Customers Everywhere

Once marketers have unified their data, the next challenge is reaching customers where they are. The modern customer is always experimenting and trying multiple platforms across social media to messaging apps.

However, many marketing teams are constrained by the limited channels offered by traditional platforms.

Connected Channels offers a low-code solution for connecting MoEngage to any customer engagement channel.

Connected Channels supports a wide range of channels including:

• Messaging Channels
• Advertising and retargeting Platforms
• IVR
• Support tools
• Chatbots and much more

How brands benefit with Connected Apps

Connected Apps solves a big challenge for marketers by simplifying complex integrations.

It expands the power of MoEngage’s open platform for brands by extending its analytics, personalization, orchestration and AI capabilities to a vast number of channels and data sources.

With connected apps, marketers can

• Eliminate data silos: Connected Sources ensures that all your customer data is centralized and easily accessible for more effective campaigns.
• Expand reach by engaging  users where they are: Engage customers across any channel, ensuring a seamless, connected customer experience.
• Faster campaign launches: Connected Channels reduces the time it takes to integrate new channels, allowing you to engage customers faster.
• Enhanced personalization: Create richer user profiles and use real-time, integrated data to deliver personalized messages that resonate.
• Improved ROI: By streamlining workflows and reducing inefficiencies, you can maximize the impact of every campaign, driving growth and increasing customer lifetime value.

This flexibility ensures marketers can build truly omnichannel campaigns, reaching customers wherever they are, with the right message, at the right time.

How Partners benefit with Connected Apps

Connected Apps isn’t just for marketers—partners, independent software vendors (ISVs), and third-party developers benefit too. With the low-code framework, partners can build and deploy integrations with minimal development effort, reducing both time and cost.

With connected apps, partners can

• Increase their market reach: By listing apps on MoEngage’s App Marketplace, partners gain visibility among MoEngage’s large customer base.
• Generate new revenue streams: Partners can monetize their apps through subscriptions, transactions, or connector fees.
• Go-to market faster: The streamlined integration process means partners can bring their solutions to market quicker, accelerating growth.
• Drastically reduce development costs: The low-code framework makes it easy to build and deploy integrations, opening up opportunities for both large and small partners.

With Connected Apps, MoEngage empowers partners to expand their reach, generate new revenue streams, and reduce the time it takes to deploy their solutions, making it a win-win for everyone.

Conclusion

The Martech landscape is evolving, and the need for seamless integration has never been greater. With Connected Apps, MoEngage provides marketers and partners with the tools they need to unify their data, connect their channels, and deliver exceptional customer experiences.

Whether you’re a marketer looking to enhance your personalization efforts or a partner aiming to tap into MoEngage’s expansive ecosystem, Connected Apps is the solution to unlock your Martech stack’s full potential.

With easier integrations, faster go-to-market times, and the ability to reach customers across any channel, Connected Apps is reshaping how marketers and partners work together to drive growth and engagement.

If you’re an existing MoEngage customer and want to get started with Connected App, reach out to your favorite account manager. If you’re new to MoEngage, you can schedule a demo of here.