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Email marketing continues to be amongst the highest RoI channels for marketers today, and Gmail is the second most used email client with a 30% market share.
However, as inboxes grow increasingly cluttered, with limited opportunities to differentiate – standing out in the inbox has become a formidable challenge for marketers – with lower email open rates and engagement.
Introducing Gmail Annotations -an innovative feature, that allows marketers to enhance their email campaigns sent from MoEngage and capture customer attention in the crowded Gmail Inbox.
Gmail Annotations brings your promotional emails to life with images, coupon codes, expiration dates, and product recommendations – viewable by recipients in the Gmail Promotions tab right at the outset—without them having to open the email.
Gmail Annotations enable marketers to stand out in their customers email inboxes by embedding rich, interactive elements directly into their emails, which appear in the Promotions tab of Gmail.
This allows brands to highlight key promotional details – such as discounts, expiration dates, and product images – without requiring recipients to open the email.
Apart from the Email subject line and sender name, there are five additional areas where you can add information and visuals with annotations.
Email fatigue among consumers is real. With an average consumer receiving over 100 emails daily, many promotional messages go unnoticed.
By integrating Gmail Annotations into your Email strategy, marketers have an innovative way to cut through the noise, offering a sneak peek into the email content and encouraging recipients to engage, impacting open rates and conversions.
Gmail Annotations present a unique opportunity for B2C brands to enhance their email marketing strategies. Brands can capture attention and drive engagement by utilising rich media elements and direct links within the Gmail Promotions tab.
This innovative feature boosts visibility and simplifies the customer journey, leading to higher conversion rates across various industries.
If you’re an existing MoEngage customer and want to get started with Gmail Annotations, reach out to your favorite account manager. If you’re new to MoEngage, you can schedule a demo here.
Faraaz is a customer centric product marketer. He has juggled growth marketing and partnership roles in the past. When he’s not obsessing over product positioning, messaging and adoption - you can find him reading, cycling or playing football.
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