ANALYST REPORT
The results are in! MoEngage was noted as a “Strong Performer” in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 evaluation.
MoEngage received the highest possible scores (5 out of 5) in the Forrester evaluation in 7 criteria, including:
1. Innovation
2. Roadmap
3. Content, offers, and promotions
4. Experience optimization
5. Mobile
6. Social media and advertising
7. Business performance optimization
According to one customer reference quoted in the Forrester report, "We selected MoEngage because its people are proactive and always willing to collaborate."
Access the report to see how MoEngage can help you understand the optimal customer journey and orchestrate customer interactions across channels.
From Fortune 500 companies to mobile-first brands, MoEngage helps amplify customer engagement for all
MoEngage is a cross-channel customer engagement platform built for marketers and product owners who value agility over cumbersome complexity. We help consumer brands adapt quickly to evolving customer expectations through real-time insights and personalized cross-channel communications.
We help brands engage 20% of the world's population, every month, in a safe and secure manner.
Save your time by managing your customer data from a single dashboard, eliminating the need for laborious ETL or cleansing tasks.
From predictive insights to proactive campaign optimization to assisting in copywriting, our AI capabilities are designed to make your teams more agile.
The Forrester Wave™ is a guide put together by an independent third party to help buyers better evaluate their purchasing options in a specific market. The Forrester Wave™ uses a number of factors to try to evaluate the options in a fair and unbiased way.
This year’s Forrester Wave™ highlights “Leaders,” “Strong Performers,” and “Contenders” to help brands evaluate different solution providers and make informed decisions to choose a solution that suits their current and future needs.
Over the last three years, cross-channel marketing has become critical for any consumer brand’s personalized marketing and customer engagement strategy. As the nerve center of the modern B2C technology ecosystem, Cross-Channel Marketing Hubs combine various fundamental capabilities to help brands drive customer engagement effectively.
Given the current state of the economy, the rise of new technologies and communication platforms, and the increasing importance of data security and privacy, it is crucial for consumer brands to address challenges related to integrating data and channels. This will enable them to effectively connect with customers during their moments of need and maintain consistent engagement.
Cross-channel marketing hubs make it easier for brands to execute large-scale personalized communications, meeting customers where they are in their buyer’s journey.
In our experience as a participating vendor in the 2024 Forrester Wave™ for Cross-Channel Marketing Hubs, Forrester noted MoEngage as a “Strong Performer.”
As noted, one reference mentioned in their interview for the Forrester report that they “selected MoEngage because its people are proactive and always willing to collaborate.” We believe this acknowledgment in the evaluation is a testament to our core mission to help brands build a customer-obsessed culture.
Forrester recommends that CCMH customers using this evaluation to inform a purchase decision should consider the following:
MoEngage is an insights-led customer engagement platform with swiftly growing footprints in the enterprise and mid-market segments. While other competitors may excel in certain specific channels, MoEngage sets itself apart by consistently delivering exceptional performance across the board. This versatility and reliability make it a preferred choice for businesses seeking a comprehensive customer engagement solution. Here are some additional reasons why brands worldwide choose MoEngage as their preferred partner:
Our vision is to simplify personalized customer engagement by connecting data sources and defining key performance indicators like customer lifetime value and Net Promoter Score.
We aim to help brands deliver connected, personalized, and trustworthy customer experiences. To achieve this, we break down data silos and enable connected experiences across touchpoints. Our strategic investments into products like Inform, Personalize, and Merlin AI align with market trends and optimize long-term CLV.
But what truly sets us apart is our focus on AI-human collaboration, seamless integrations, and privacy by design, going beyond content generation. We continuously refine our vision through direct interactions and community initiatives.
With AI as the foundation of our product, MoEngage goes beyond traditional marketing strategies to enhance generative and predictive AI capabilities. This accelerates brand segmentation, A/B testing, and personalization capabilities, allowing our customers to gain a deeper understanding of intent and behaviors. Ultimately, this helps us deliver better personalization, engagement, and customer understanding.
MoEngage’s roadmap is shaped by our deep understanding of our customer’s needs and our commitment to being a true partner in their journey. We prioritize long-term solutions over quick fixes, ensuring that our enhancements, such as Inform, partner integrations, real-time data processing, and commitment to security and privacy, are industry-leading.
We aim to be the vendor of choice for the future. Our roadmap includes advancements in Predictive AI and Gen AI capabilities, as well as features like Relations and Portfolio for enterprise clients. We also invest in Zero copy data, app marketplace growth, and comprehensive solutions for the entire customer journey.
MoEngage is committed to customer success and is willing to go above and beyond. MoEngage actively engages with customers to deliver exceptional results by fostering a collaborative environment.
MoEngage has a reputation as a trusted and reliable partner in the industry. We take pride in investing in our customers and their obsession with delivering exceptional experiences.
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