Overall, the brand was able to achieve the following:
- 100k+ Email Campaigns a Day with MoEngage Inform
- 9x Increase in Conversions from Email Notifications
Payactiv, an award-winning certified B-Corp, is the leading provider of Earned Wage Access. It offers a suite of financial wellness services designed to empower people to participate in the economy they helped create. Payactiv’s platform and digital wallet serve 4,000+ businesses and level the playing field for millions of workers who struggle with cash flow between paychecks.
www.payactiv.com
Payactiv is a financial wellness platform that partners with companies to provide their employees with financial services, such as Earned Wage Access. As their complex messaging evolved, they needed one platform to send time-sensitive promotional and transactional messages at scale for all employee and employer communications. Additionally, the migration from their old provider needed to be cost-effective and seamlessly maintain their mature, high-traffic email engagement campaigns.
At Payactiv, MoEngage's Inform solution revolutionized our customer engagement strategies by combining our promotional and transactional messaging campaigns. We can now send over 100k+ emails a day, all with a delivery time of under two seconds! Seamless migration, cost-effectiveness, and personalization have significantly improved our engagement rates and reinforced brand loyalty with timely, tailored communication for each one of our customers.
Payactiv seamlessly migrated into MoEngage to combine promotional and transactional emails into one platform. They enabled Inform, MoEngage’s unified messaging infrastructure that enables brands to build and manage time-sensitive alerts across channels through a single API to execute their email campaigns at scale.
With Inform, Payactiv is sending 100k+ emails a day with delivery time below two seconds. They’ve increased brand loyalty and consumption habits with timely communications around one-time-password updates, enrollment notifications, card activation emails, deposit alerts, and more.
Through MoEngage’s personalization capabilities, Payactiv created templates based on relevant financial information at both the employee and employer levels. They could send time-sensitive emails with unique attributes significant only to that user such as name, amounts, transactional details, and/or run time, as soon as that transaction was performed to ensure timely communication.
Overall, the brand was able to achieve the following:
