Launched in the UAE in May 2004, Max started its India operations in 2006, operating its first store in Indore. With over 500+ stores spread across over 200+ cities in India, Max offers 50,000+ SKUs which include Apparel, Footwear, and Accessories for the entire family.
Max Fashion faced hurdles in effectively engaging with its customer base. This was primarily due to the use of multiple martech platforms, which resulted in silos and a fragmented view of customer interactions.
This lack of integration hindered the team's ability to develop cohesive marketing initiatives and understand the full spectrum of customer behavior. The brand recognized the need to enhance customer engagement and retention through a more unified approach.
MoEngage has empowered our team to leverage deep segmentation and analytics, allowing us to create tailored customer engagement initiatives across both our app and web platforms. The multiple dashboards we have set up enable us to effectively target key journeys, such as optimizing the install-to-uninstall path and boosting add-to-cart conversions.
This has been a very effective tool for our digital business, leading to improved efficacy of our customer retention efforts. The support from the team has been outstanding and has been a key differentiator. We're extremely happy with the value that MoEngage brings to the table.
Partnering with MoEngage has truly revolutionized our marketing strategy at Max Fashion. With their platform, we can now take a campaign from idea to reality in just 15 minutes!
This remarkable efficiency has not only empowered our marketing team to act swiftly but has also significantly reduced our reliance on tech teams. We feel liberated to focus more on strategic initiatives instead of getting bogged down in the tech details.
Max Fashion leveraged the MoEngage platform to significantly enhance its marketing capabilities and improve customer experiences. MoEngage's superior analytics suite enabled the brand to effectively monitor and analyze customer engagement across its app and website.
By analyzing customer behavior trends, Max Fashion gained valuable insights into which channels, products, and offerings resonated most with its customers. MoEngage empowered the retail giant to make data-driven decisions that aligned more closely with its customers’ preferences and needs– enhancing the overall customer experiences.
Here’s a glimpse at the kind of impact Max Fashion was able to achieve with an agile engagement partner by its side:
MoEngage assisted in the development of event-based triggers, leveraging user behavior, which enabled the Max Fashion team to create targeted communications at various touchpoints throughout the customer journey. This tailored approach significantly contributed to increased conversions.
Implementing cart abandonment journeys was also a game changer. By delivering FOMO messages and offering exclusive coupon codes, the brand witnessed a substantial 25% uplift in conversions.
By conducting an in-depth analysis of query-based segmentations, custom segments, behavioral patterns, and funnel analysis, the brand gained valuable insights into user behavior. This enabled it to deliver relevant and effective communication resulting in improved customer engagement and overall campaign performance.
MoEngage also empowered Max Fashion to target offline users, converting them to online shoppers too through loyalty campaigns aimed at top-tier customers. The brand successfully disseminated omnichannel experiences through specific, targeted campaigns. These experiences spanned across push notifications, SMS, WhatsApp, in-app messages, and web popups, enhancing the value offered to its customers.
Using MoEngage, Max Fashion was able to:
