Introducing MoEngage’s Template Manager – A modern approach to Digital Asset Management

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In today’s fast-paced digital world, marketers juggle numerous campaigns across multiple channels.

Creating engaging, consistent content quickly is crucial, but often, the process is anything but smooth.

Teams spend valuable time searching for the right campaign assets, rebuilding layouts, and struggling to maintain brand consistency across emails, on-site messages, and more.

This fragmentation leads to duplicated effort, delays, and missed opportunities to connect with customers.

Introducing MoEngage’s Template Manager, a powerful, centralized hub designed to make cross-channel content management easy and effective.

Template Manager offers a modern approach to managing your digital assets and campaign templates.

It empowers your teams to create, organize, share, and manage templates efficiently, ensuring brand consistency and speeding up campaign execution.

The Complexity of Managing Campaign Assets

Modern marketing demands agility and personalization at scale.

However, the tools and processes for managing the underlying content – the email layouts, the on-site pop-ups, the promotional banners – often haven’t kept pace.

Marketers and developers frequently find themselves spending countless hours on repetitive tasks:

• Searching for Assets: Hunting through folders, old campaigns, or asking colleagues for the latest approved email header or on-site banner takes time away from strategic work.
• Rebuilding Layouts: Creating slightly different versions of the same email template for various campaigns or segments leads to inefficiency and potential errors.
• Maintaining Consistency: Ensuring every campaign content, adheres to brand guidelines across different teams, regions, and campaigns is a constant challenge. Regional managers need to share best practices without teams having to reinvent the wheel.
• Collaboration Bottlenecks: Lack of a central system hinders collaboration between campaign managers, email developers, growth marketers, and designers, leading to version control issues and duplicated efforts.

These operational hurdles directly impact results.
Campaign timelines get delayed, opportunities for timely engagement are lost, and the overall customer experience suffers from inconsistency.
MoEngage Template Manager eliminates these friction points, providing a dedicated, integrated solution within the MoEngage platform for managing your essential campaign assets.

Unlock Efficiency and Consistency with Template Manager

Template Manager is more than just a storage location; it’s an active management system designed to bring order and efficiency to your content operations.
Here’s how marketers can leverage Template Manager:

1. Centralized Asset Repository: Say goodbye to scattered files and version confusion. Template Manager establishes a single, shared repository for your Campaign assets.
   Everything is in one place, easily accessible to authorised team members.
2. Simplified Template Creation: Create beautiful, on-brand templates with ease. For emails, Template Manager supports creation via a drag-and-drop editor, custom HTML, or importing templates via API.
3. Improved Organization and Discovery: Quickly find the template you need. Organize your Email and On-site templates into logical folders for easy navigation. Use powerful filtering and sorting options (e.g., by tag, message type, team, last updated) to instantly locate specific assets.
   
4. Enhanced Collaboration Across Teams: Template Manager fosters teamwork. Share templates and best practices across different roles and regions – Campaign Managers, Developers, Growth Marketers, Regional Managers. Control access by assigning templates to specific teams. This reduces duplicate work and ensures everyone leverages high-performing assets.
5. Effortless Consistency and Reuse: Maintain brand integrity across all touchpoints. Swiftly preview, edit, and reuse approved assets across multiple campaigns. Template Manager helps ensure your messaging looks and feels consistent, regardless of who creates the campaign or which channel is used.
6. Streamlined Updates and Governance: Keep your content current and compliant.

Template Manager offers smart syncing – changes made to a master template can automatically update across all active campaigns using it, saving significant manual effort. Get a centralised view of template usage across campaigns and track changes with version history and audit logs, providing full visibility and control.

Get Started with Effortless Template Management

MoEngage’s Template Manager provides the structure and tools needed to streamline your campaign creation and management processes.

By establishing a centralised repository, improving collaboration, ensuring brand consistency, and simplifying updates, Template Manager empowers your team to focus on what matters most: creating impactful, personalised experiences for your customers.

Ready to make your cross-channel content management easier and more effective?

Explore Template Manager within your MoEngage dashboard.