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Adobe Real-Time CDP

Adobe Real-Time CDP

  • Built by MoEngage

Adobe’s Real Time Customer Data Platform, built on top of the Adobe Experience Platform helps companies bring together known and anonymous data from multiple enterprise sources to create customer profiles. These profiles can then be used to provide personalized experiences across all channels and devices in real-time.

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Overview
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Adobe Real-Time CDP, part of the Adobe Experience Platform, is a complete customer data management solution, from acquisition through loyalty with customer data capabilities and advanced tools built-in. This integration allows customer data from Adobe RT-CDP to be streamed to MoEngage in real-time including:

  • User profiles
  • User segments
  • User events.

MoEngage is able to leverage enriched data sourced from Adobe Real-Time CDP to power personalisation to act as triggers to send messages, add customers to journeys and power recommendations.

Additional Information
  • Built by:
    MoEngage
  • Category:
    CDP

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