The MoEngage and Facebook integration allows brands to leverage MoEngage Connectors to message their users through Facebook Messenger using the Messenger Platform API. This integration provides a powerful way to engage with customers and drive personalized interactions, while also adhering to Facebook’s guidelines for acceptable use cases. Some examples of acceptable use cases include providing customer support and delivering content requested by a user. Overall, this integration enables brands to leverage the popularity of Facebook Messenger and its one billion monthly active users to enhance their customer engagement strategy.