Jampp is a performance marketing platform that uses behavioral data, predictive, and programmatic technology to drive revenue for advertisers through personalized and relevant ads. The MoEngage and Jampp integration allows MoEngage users to sync events into Jampp via MoEngage Connector campaigns. This integration adds more data to retargeting initiatives within mobile advertising ecosystems, leading to more effective and targeted campaigns.
The integration can help track:
- Track changes in a customer’s email or push subscription status
- Monitor when a customer interacts with any MoEngage campaign
- Use specific geofence triggers to optimize retargeting campaigns
With this integration, advertisers can add richer data sets to their retargeting initiatives, resulting in more effective and targeted campaigns.