Announcing MoEngage Web Marketing Suite – 1:1 Personalised Engagement on the Web

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It’s been 2 years since we founded MoEngage, and it’s been an amazing journey. Starting with solving the problem of retention in mobile apps, we have helped leading internet companies across the globe better engage and retain their app users.

We now analyse 10 billion events and deliver 3 billion personalised interactions per month through engagement channels like push, in-apps and emails. Our platform has been driving up to 10% of transactions for our commerce customers like Snapdeal, Shopclues, etc.

Having pioneered 1:1 personalized push notifications through Smart Triggers, we have been instrumental in moving the industry away from manual & broadcasted pushes, towards automated & personalized engagement campaigns. Today, more than 75% of the internet companies on our platform drive engagement through automated campaigns.

Taking our learnings from personalising push, we wanted to help marketers deliver the same experiences to users inside the app. With months of R&D, we launched In-app NATIV – providing marketers the technology and creative freedom to deliver personalised experiences to users within the app. Our customers are leveraging in-app NATIV for product walk-throughs, feedback surveys, driving push opt-ins, up-sells, and more.

In first quarter of 2016, we launched Email Campaigns and the results have been tremendous. Our customer campaigns have seen open rates of over 20% on an average, with 35% being the highest. Based on the report from a top email delivery provider, less than 4% of the companies are sending triggered emails based on behaviour currently. We see this as a big opportunity for today’s growth teams.

Speaking to customers and prospects and as we look into the future, here are some insights which are driving the next steps in our journey:

• Today’s growth teams ideally want to have a single user profile across mobile apps, web and mobile web, removing data silos.
• Increasingly, marketers are looking to use a single marketing console to engage users across various engagement channels on apps and web.
• Cross-channel marketing automation platforms like Oracle Responsys, Salesforce ExactTarget, Adobe Marketing Cloud have been built way back, with primary focus on Email Marketing, and for large enterprises with support offerings. There has been a massive shift to mobile (both apps and mobile web) in terms of traffic, however they aren’t really focussed on unique challenges of mobile.
• There are few point solutions built for websites focused on specific channels like Email Marketing and In-apps separately, however they are not connected. Marketers can’t use the behavior on one channel to engage users subsequently on the other.
• Push Notifications have arrived on the web, with support on major browsers like Chrome, Safari. So, marketers have one more channel to engage their web users and bring them back, specially those who can’t be reached through email. With the traffic on mobile web more than the desktop web, this channel becomes very powerful to increase low conversion rates on the mobile web.

Keeping these in mind, we expanded our 1:1 User Engagement platform to Web & Mobile Web and today we are announcing the public launch of our Web Marketing Suite. It gives today’s growth teams the ability to build a single user profile across mobile apps & web and engage users across all channels. We are launching our Web Marketing Suite with Email and Web Push capabilities and web in-apps would be coming soon.

Learn more about the new capabilities by clicking on these links: Web Marketing Suite, Web Push

We have a handful of companies already live/signed up to our Web Marketing Suite like Cleartrip, Cardekho, Babe, Shopclues. Here are thoughts from one of our customers:

“We use MoEngage to build user profiles across mobile apps & the web. We deploy customer lifecycle engagement campaigns across channels to onboard, activate, engage & reduce abandonment. We have witnessed close to 5-6% increase in conversion rates, & up to 35% email open rates with the same” – Subramanya Sharma, CMO at Cleartrip

I think we are in the stone age of marketing automation compared to what it will be 10 years from now. Right now, marketers need to analyze data, set segmentation/trigger rules, insert personalization in messaging, create campaigns, learn from data and optimize them for better results. In the future, we see all of this being handled behind the scenes.

Some of the things that we are currently working on at MoEngage are next steps in that direction, and I am excited to be part of this journey.

Thanks,

Raviteja Dodda,

CEO, MoEngage