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Imagine if Dr. Strange only saw two outcomes instead of fourteen million six hundred and five. Thanos would have stayed the winner, and there wouldn’t have been an infinity war. Half the world’s population, lost forever.
In the same way, marketers might lose out on exciting opportunities to engage customers if they follow a binary approach instead of exploring multiple possibilities. To solve this problem, we’re excited to announce the launch of Conditional Splits for your Flows.
A Flow in MoEngage allows you to quickly create, visualize, and deploy multi-touch campaigns. You can combine multiple Flows to create the perfect customer journey from start to finish. With the new Conditional Split launch, you can customize every Flow to add up to 25 possible combinations following each touchpoint.
Earlier, marketers creating customer journeys only had the option of creating ‘yes’ or ‘no’ conditions at each step. This meant that customer journeys depended only on whether a customer performed a particular action or not.
But since each customer journey can have several different outcomes, a binary yes or no option requires you to create multiple complex flows, leaving room for human error.
With this update, you can add up to 25 parallel branches in one Flow with Conditional Split and reduce the need to create multiple Flows for each option.
You can split customers into different paths based on:
Here’s how you can use conditional split for your vertical:
Imagine you’ve rolled out a discount for a new product, and you’re promoting this across channels. It’s safe to assume that different members across your target audience will react to the offer differently. Conditional Split allows you to account for several possible reactions to the offer:
Financial products are a significant commitment. Customers may stop and start the application process several times. Let’s take the example of customers applying for a credit card and their possible behavior variations.
The streaming space has immense potential for personalized customer engagement. Let’s take the thriller genre, for example. There could be different audience groups based on varying levels of customer interest, such as:
Social media and news platforms usually share the same content in several languages. This enables customers from multiple regions to access quality content based on their favorite language. Here’s how Conditional Splits can help this industry:
Marketing and customer engagement in 2022 is about personalization and predicting your customer’s next move. With Conditional Paths, we’ve just made it that much easier. Simplify all your Flows as you account for multiple branches and leverage unique customer actions to push relevant notifications and offers.
If you’re an existing customer, you can reach out to your account manager to try it out.
You can also get in touch today to learn more.
Ramita is a content marketer with a knack for creative storytelling. She enjoys bridging the gap between people and brands through the power of language. When she isn't writing, she's either gaming, traveling, or playing fetch with her dog.
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