MoEngage Debuts in The Forrester Wave™: Real-Time Interaction Management Report

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I am thrilled to share that MoEngage has debuted in The Forrester WaveTM: Real-time Interaction Management, Q1 2024, under the “Contenders” category.

The report analyzes 13 providers that matter the most and shares a deep analysis of how they stack up against 30 criteria across their offerings, strategy, and market presence.

As per the report, MoEngage scores top marks across the digital marketing and experience personalization criteria.

I am also delighted that our reference customers have complimented our local on-the-ground support and ability to integrate into their existing ecosystems. A customer also said we were very supportive and always available during testing times.

The Significance of The Forrester Wave™: Real-Time Interaction Management, Q1 2024

Real-time personalization is the backbone of any brand’s customer experience arsenal. Take a look at these statistics:

• 56.10% of consumers expect a curated shopping experience from brands they shop from regularly.
• 76% of consumers say that receiving personalized communications was critical in prompting their consideration of a brand.
• Companies that grow faster drive 40% more revenue from personalization than their slower-growing counterparts.

As more and more brands look to increase their investments in personalization capabilities, the Forrester WaveTM report can help brands evaluate different solution providers and make informed decisions to choose a solution that suits their current and future needs.

The Forrester report recommends that consumer brands look for solutions that:

• Maximize cross-functional CX investments.
• Facilitate the adoption of responsible AI.
• Align customer outcomes with business goals.

Why do Enterprise Brands Prefer MoEngage for Real-time Cross-Channel Personalization?

MoEngage is an insights-led customer engagement platform with swiftly growing footprints in the enterprise and mid-market segments.

Here are some reasons why brands worldwide choose MoEngage as their preferred partner:

1. Innovation

MoEngage is built from the ground up, allowing us to rapidly innovate and develop industry-leading capabilities. Last year, we added over 75 features, channels, and capabilities to the platform to help you (marketers) stay ahead of the curve.

• We strengthened our AI engine with industry-first predictive capabilities that give marketers actionable insights to take timely actions and drive higher results for their business. Our customers have benefited greatly from using capabilities such as the Proactive Assistant, Best Time to Send, and Smart Recommendations. Merlin AI, our Generative AI engine, is extremely popular among our customers across verticals and regions.
• MoEngage Inform, a unified messaging infrastructure, revolutionizes how brands handle transactional alerts across channels. With a unified messaging infrastructure and a single API, brands like yours can effortlessly build and manage transactional alerts in a streamlined manner.
• We have also simplified your website personalization process through our no-code visual builder. This builder helps you personalize the website experience for each customer based on their preferences, affinities, and behavior, resulting in more engaging and personalized interactions.

At MoEngage, our commitment to continuous innovation ensures that our customers have all the tools they need to stay ahead of industry trends and meet their business objectives effectively.

2. Enterprise-ready Scale

You must delight millions of customers in real time. The MoEngage platform is built to support that scale.

3. Global Reach, Local Support

We continue to provide personalized attention and solutions to meet the specific needs of our enterprise clients. We have invested in a strong global support network to reach our most remote customers, with local offices and teams to support them wherever they are in the world.

Today, we have 1200+ customers across 60+ countries. Our teams are spread out with 13 regional offices across 9 countries, including Boston, San Francisco, London, Berlin, Bengaluru, Dubai, Singapore, Jakarta, Ho Chi Minh City, Bangkok, Kuala Lumpur, Sydney, and São Paulo.

4. Security and Data Privacy

We care as much about your customers’ data as you do. Our top priority is to ensure the data your customers choose to share with you meets (or exceeds) global data privacy and security standards.

Over the years, we have worked with independent third-party security firms to evaluate our products and provide recommendations to fortify our data privacy and security measures. We comply with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019 and the BCMS ISO 22301: 2019 requirements. We also provide secure authentication and a Single Sign-On option.

5. Global Peer Network

As a MoEngage customer, you can connect and collaborate with industry peers and leaders from your region and around the globe. Through our  #GROWTH community, you can engage in networking activities, exchange ideas, and foster a culture of learning together. This community serves as a platform to connect with like-minded professionals, share insights, and stay updated on the industry’s latest trends and best practices.

Taking the leap

I want to thank Forrester for the recognition. I am also grateful to our investors, customers, partners, and team for their continued support. We will continue to invest in products and services that help bolster the trust and confidence you’ve placed in MoEngage.

This recognition is a significant milestone as we prepare to leap into newer frontiers. I am excited about the prospects that lie ahead as we continue to reshape the customer engagement landscape for enterprises across the globe.

To download the report, please visit here.