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About The Author

Falguni
Falguni
Falguni is the Content Manager for North America at MoEngage. She is passionate about writing various types of content, from epigrams and micropoetry to long-form content, across multiple topics. Having spent her life living in different parts of the world, she enjoys traveling, meeting new people, and learning about different cultures.
The Top 12 Ecommerce Marketing Trends for 2025 (and Beyond)
  • Customer Journeys
12 min Read Time

The Top 12 Ecommerce Marketing Trends for 2025 (and Beyond)
How to Increase Email Open Rate + Formula to Calculate
  • Analytics
15 min Read Time

How to Increase Email Open Rate + Formula to Calculate
Customer Journey Analytics: How to Measure Impact and Engagement
  • Analytics
15 min Read Time

Customer Journey Analytics: How to Measure Impact and Engagement
Humanizing Data to Create a Personalized Customer Experience
  • Engagement
3 min Read Time

Humanizing Data to Create a Personalized Customer Experience
How AI is Fueling the Future of Customer Engagement
  • Artificial Intelligence
3 min Read Time

How AI is Fueling the Future of Customer Engagement
Customer Engagement Platform Migration Strategy & Tips
  • Analytics
10 min Read Time

Customer Engagement Platform Migration Strategy & Tips
A Master Guide to Ecommerce Customer Journey Strategy
  • Analytics
10 min Read Time

A Master Guide to Ecommerce Customer Journey Strategy
9 Signs It’s Time to Change Customer Engagement Solutions
  • Analytics
9 min Read Time

9 Signs It’s Time to Change Customer Engagement Solutions
How to Use Personalized Communication to Improve Customer Engagement
  • Engagement
9 min Read Time

How to Use Personalized Communication to Improve Customer Engagement
6 QSR Marketing Strategies to Amplify Customer Engagement
  • Analytics
15 min Read Time

6 QSR Marketing Strategies to Amplify Customer Engagement
Email Personalization: Creating Marketing Emails That Customers Love
  • Analytics
12 min Read Time

Email Personalization: Creating Marketing Emails That Customers Love
Fast Food Marketing: Top Strategies, Channels, and How to Measure Success
  • Analytics
18 min Read Time

Fast Food Marketing: Top Strategies, Channels, and How to Measure Success
6 Impactful Marketing Strategies for Streaming Services
  • Analytics
11 min Read Time

6 Impactful Marketing Strategies for Streaming Services
Implementation Case Studies: How 3 Brands Successfully Migrated to MoEngage
  • Industry Stories
5 min Read Time

Implementation Case Studies: How 3 Brands Successfully Migrated to MoEngage
How to Execute and Measure Your Omnichannel Analytics Strategy
  • Analytics
15 min Read Time

How to Execute and Measure Your Omnichannel Analytics Strategy
Personalized Push Notifications: Use Cases and Real-Life Examples
  • Engagement
11 min Read Time

Personalized Push Notifications: Use Cases and Real-Life Examples
SoundCloud’s Data-Driven Transformation Journey: A Deep Dive
  • Customer Engagement
3 min Read Time

SoundCloud’s Data-Driven Transformation Journey: A Deep Dive
How to Choose the Best Media Marketing Solution
  • Campaign Optimization
14 min Read Time

How to Choose the Best Media Marketing Solution
Personalized Marketing Software: Features, Benefits, and More
  • Marketing Strategies
10 min Read Time

Personalized Marketing Software: Features, Benefits, and More
Top 5 QSR Marketing Automations for Driving Customer Engagement
  • Marketing Automation
10 min Read Time

Top 5 QSR Marketing Automations for Driving Customer Engagement
Omnichannel Retail Software: What It Is and Why Retailers Need It
  • Marketing Strategies
9 min Read Time

Omnichannel Retail Software: What It Is and Why Retailers Need It
Omnichannel Ecommerce Platform: Benefits and Evaluation Criteria
  • Marketing Strategies
11 min Read Time

Omnichannel Ecommerce Platform: Benefits and Evaluation Criteria
[Partner Spotlight] Perfecting Your QSR MarTech Stack by Adding a Customer Data Platform
  • Engagement
7 min Read Time

[Partner Spotlight] Perfecting Your QSR MarTech Stack by Adding a Customer Data Platform
From the Counter to the Heart: Creative Recipes of 3 QSR Brands Acing Customer Engagement
  • Customer Engagement
6 min Read Time

From the Counter to the Heart: Creative Recipes of 3 QSR Brands Acing Customer Engagement

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