MoEngage Recognized As a Niche Player for the First Time in The 2022 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs
MoEngage recognized based on the ability to execute and completeness of vision.
Reading Time: 2 minutes
I’m excited to share that MoEngage has been recognized in The 2022 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs. MoEngage is named for the first time in the Magic Quadrant report.
At MoEngage, we aim to build an Insights-led Customer Engagement solution powered by AI. We initially focused on solving mobile-app engagement and tasted success as global brands such as Nestle, Deutsche Telekom, McAfee, and Airtel adopted our platform to improve the adoption and engagement of their mobile app. However, the goal was always to go beyond the mobile app and build a robust multichannel customer engagement solution. This is why we strengthened our AI insights and multi-channel campaign orchestration capabilities over the last few years across almost all digital channels such as email, SMS, website, mobile app, push notifications, WhatsApp, and Social retargeting.
The proof of the pudding is in product adoption, and I am very excited to note that a large chunk of our customers use MoEngage, not just for their mobile app but for multichannel engagement. ~90% of our customers are running multi-channel campaigns across over three channels, and ~30% across over five channels. Today, more than 1200+ brands across 35 countries, including Ally Financial, IMVU, Audiomack, Travelodge, Deutsche Telekom, Nestle, Flipkart, Landmark Group, and Kredivo trust MoEngage.
In fact, with a score of 4.8 out of 5, we have also received ratings for Evaluation & Contracting (4.8/5), Integration & Deployment (4.8/5), Service & Support (4.9/5), and Product capabilities (4.8/5) – with 95% of customer reviewers willing to recommend our product to others as on September 26, 2023, based on 439 reviews.
In this context, validation of our AI-powered multi-channel capabilities by reputed analysts makes me happy. We debuted as a Strong Performer in the 2021 Forrester Wave for Cross-Channel Campaign management.
We were also recognized in the 2022 Gartner® Magic Quadrant for Multichannel Marketing Hubs for the first time.
In the latest Gartner® Critical Capabilities for Multichannel Marketing Hubs report, MoEngage scored in all four Use Cases: Campaign Creation, Campaign Orchestration, Campaign Execution, and Campaign Management.
Finally, it’s not just about our “product.” In today’s world, no one wins by operating in a silo, and we invested in building a trusted network of technology, consulting & solution partners, and resellers who empower our customers to build and operate successful customer engagement programs. We now have direct and easy integrations with world-class CPaaS platforms, Cloud solutions, Analytics tools, Customer data platforms and warehouses, Attribution, and A/B testing tools. This is in addition to our consulting & solution partners, which include global agencies such as Verticurl, Merkle, and more.
We’d like to thank our customers, partners, and team for their support. You can get a copy of the 2022 Gartner® Magic Quadrant for Multichannel Marketing Hubs here.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product, or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
