MoEngage Introduces MoUpgrade to Expedite Cross-channel Customer Engagement Platform Migrations
The MoUpgrade program delivers faster time to value by reducing the effort, friction, and cost of migrating from any cross-channel customer engagement platform to MoEngage.
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Marketers in consumer brands face increasing pressure to achieve results despite limited resources and changing consumer behaviors. We see a growing trend of marketers transitioning from platforms that limit customer insights and the ability to rapidly experiment with customer journeys across outbound, inbound, and advertising channels in a unified fashion.
Over 60 brands have switched to MoEngage’s AI-driven platform in the past year and a half, leaving behind legacy marketing clouds like Salesforce Marketing Cloud, Adobe Experience Cloud, Oracle Responsys, and Braze.
We have launched the MoUpgrade program based on our experience helping large consumer brands migrate vast volumes of their customer data, thousands of campaigns, and hundreds of sophisticated rules and workflows safely and securely.
What is MoUpgrade?
The MoUpgrade program aims to reduce the effort, friction, and migration costs that consumer brands incur when they switch between customer engagement platforms. It accelerates migration timelines and delivers faster time to value in weeks instead of months or years.
The program allows for a smooth migration to MoEngage without disrupting ongoing campaigns, data collection cadences, or data pipelines.
There are three pillars to the MoUpgrade program—Managed Migration Services, Automated Agents, and Migration Credits.
Once you sign-up with MoEngage, a dedicated migration manager and one of our agency partners will take charge of the project. Our Managed Migration Services team is well-versed in most cross-channel customer engagement platforms and can expedite the migration process while minimizing risks.
This team is equipped with purpose-built Automated Agents to automate large parts of the process, such as converting customer and event data, segments, and campaigns into formats compatible with MoEngage. The Managed Migration Team provides full-service project management, hands-on assistance, and detailed product training for more complex workflows and sophisticated campaigns.
As part of the MoUpgrade program, MoEngage also offers credits to reduce your switching costs and Total Cost of Ownership (TCO) by ensuring you don’t pay extra for running parallel systems during the migration phase.
You can read more about the program and sign up for it here.
