Increase Your Website Conversions With On-Site Messaging Pro

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There are over 1.13 billion websites today. And around 71% of businesses have their website. In a fast-paced digital world, it is essential to realize that just website traffic is not going to help scale your organization. Brands need to ensure that these website visits translate into conversions, retention, high opt-ins for brand communications, and low cart abandonment.

So, how do you do so many things through your website? The answer is simple: personalized engagement and interactive messaging.

Presenting, MoEngage’s On-site Messaging (OSM) Pro!

What Is On-site Messaging Pro (OSM)?

To put it simply: OSM is a valuable feature for brands who want to engage with their website visitors by capturing their attention and encouraging them to take specific actions.

OSM can offer promotions, provide important information, or encourage customers to sign up for newsletters or create an account. By placing pop-ups on your website, you, as a brand, can increase the chances of visitors taking the desired actions and ultimately improve your conversion rates.

By strategically placing pop-ups on your website, you can increase the chances of visitors taking the desired actions and ultimately improve your conversion rates.

However, it’s essential to use on-site messaging tools sparingly and ensure that they don’t detract from the customer experience or appear too intrusive, as this can have a negative impact on the brand’s reputation.

Why OSM Pro?

*Brands can also create and customize their own templates

Impact of OSM Pro on Brands

• Improved website conversions: With OSM Pro, brands can now personalize on-site messaging and improve their engagement with website visitors. This includes encouraging customers to sign up, create accounts, or make purchases, leading to improved conversions and revenue.
• Improved customer experience and product discovery: OSM Pro enables businesses to provide personalized and engaging on-site messaging, improving customer experience and helping them discover new product catalogs with non-intrusive sticky banners and pop-ups. This also includes promoting customer retention through advanced features like gamification, surveys, relevant offers/promotions, and other interactive elements.
• Reduced time to go live and reduced tech dependency: With OSM Pro’s industry-best drag-and-drop builder and ready-to-use templates, businesses can create and publish personalized pop-ups within minutes, reducing the time and effort required to create effective campaigns and reducing dependency on tech teams.

Why Do Brands Need OSM Pro?

Our next-gen drag-and-drop campaign builder is the industry best, featuring 30+ elements that make creating pop-ups a breeze. Additionally, MoEngage offers 50+ use-case-based templates, custom campaign settings, gamification, and responsive template capabilities. With this feature, you can create and publish personalized on-site messages within minutes.

• The best editor in town: Our next-gen drag-and-drop builder quickly creates hyper-targeted messages, through 30+ elements to choose from, that are on-brand, mobile responsive, and personalized for your website visitors. Add text, forms, surveys, videos, cart buttons, timers, progress bars, and more with a simple drag and drop!
• Responsive templates capabilities: Choose elements and templates that are responsive across devices like tablets, mobile devices, and desktops!
• 50+ purpose-built use-case templates: Save time and effort with over 50+ functional out-of-the-box templates, eliminating the need to start from scratch!
• Complete customization: Apart from the read-made templates and in-built functions, brands can apply their own custom CSS to match their brand guidelines and maintain consistency throughout their website. You can also add your own HTML components instead of choosing the elements offered!

How Can Brands Use MoEngage OSM Pro?

With the upgraded OSM Pro, brands can now use this channel for multiple ways to help them enhance their brand recall and promote exciting offers, information, and surveys!

1. Gather leads: Use personalized pop-ups and promotions to encourage customers to share their information and generate more MQLs/leads through your website.
2. Recover abandoned carts: Recover lost sales and boosts revenue by sending personalized abandoned cart reminders, offering discounts on abandoned products, showing limited stock pop-ups, creating urgency, etc.
   
3. Recommend products: Provide personalized product recommendations using varied in-built onsite-messaging templates based on customer information to increase purchase probability and improve customer satisfaction.
4. Announcements: Brands can now create targeted onsite messages to promote new product launches, generating excitement and driving sales through personalized communication to interested customers.
5. Gamification: Brands can gamify their messaging to achieve a range of marketing goals and create a more memorable customer experience. OSM Pro can be used to increase customer engagement, improve retention, and drive conversions.

Conclusion

OSM Pro will help enable businesses to provide personalized and engaging on-site messaging, improving customer experience and helping them discover new product catalogs, and promoting customer retention through advanced features like gamification, surveys, relevant offers/promotions, sticky banners, and other interactive elements. With the help of personalized on-site messaging, brands can engage website visitors and encourage actions like signing up, creating accounts, or making purchases, leading to improved conversions and revenue, when used strategically, without being too intrusive.

Brands can use the OSM Pro merged with MoEngage’s Insights-led Customer Engagement Platform to improve every aspect of engagement, conversion, and retention.

Transform your website into a conversion engine with MoEngage’s upgraded OSM, which has been engineered to boost engagement and drive revenue like never before! Contact us here or get in touch with your favorite MoEngage account manager now!