Merlin AI Segment Assist: A Revolutionary New Approach to Audience Targeting

Reading Time: 4 minutes

Today, businesses have access to an unprecedented amount of customer data, from website interactions and in-app behavior to purchase history and real-time engagement signals. However, having data is only half the battle. The real challenge lies in using that data effectively to craft personalized, high-impact marketing strategies. This is where segmentation plays a crucial role..

Segmentation has always been the key to driving personalized engagement that delivers results. Research shows that 80% of consumers are more likely to engage with brands offering personalized experiences (Epsilon), and segmented campaigns can generate up to 760% more revenue than non-segmented ones (Campaign Monitor). By defining the right customer segments, brands ensure that every interaction, whether it’s a push notification, an email, or an ad, is tailored, relevant, and designed to drive action.

While filter-based segmentation remains effective, it can slow down marketers:

• Learning Curve in Filter-Based Segmentation:
  Creating a customer segment traditionally requires understanding the intricacies of segmentation queries using multiple filters. This involves knowing the rules and logic behind query construction, setting conditions on events and attributes, managing exclusions, and dealing with nested logic. For new users, it can be a steep learning curve, resulting in delays and errors.
• Events & Attributes Knowledge is Crucial:
  Building accurate audience segments demands familiarity with the platform’s event taxonomy and user attributes. Knowing which events (e.g., “Product Viewed” vs “Product Added to Cart”) and attributes (e.g., “Category” vs “Brand”) to use is essential. For new users, this process often involves trial and error, or worse, reliance on data teams for assistance, further slowing down segmentation and campaign execution.

This delay in segment creation and campaign launch is where Merlin AI Segment Assist makes a difference.

What is Merlin AI Segment Assist?

Merlin AI Segment Assist enables brands to build precise customer segments in seconds using simple, natural language. Marketers can describe their target audience in plain language, and Merlin AI creates the segment for them.

What Sets Merlin AI Segment Assist Apart?

Merlin AI Segment Assist isn’t just another AI-powered tool; it’s specifically designed to address marketers’ unique and complex segmentation needs. Here’s what makes it stand out:

• Build Accurate Segments with Guided Prompts
  Don’t know how to phrase your segmentation request? No problem! Use our pre-built prompt library to structure your queries correctly and get precise results immediately.
• Fine-Tune Segments for Maximum Impact
  Refine AI-generated segments quickly by opening them in a filter view to add additional conditions, making the segment even more targeted and specific.
• From Query to Action in One Click
  Create segments and immediately act on them—whether it’s exporting users, saving segments, analyzing audiences, or launching campaigns—all from a single interface.
• Smarter Targeting That Improves Over Time
  Provide feedback or regenerate segments for more precise results. Merlin learns over time, ensuring that your targeting gets smarter and more accurate with every use.

How Can Brands Across Industries Leverage It?

Whether you’re a retailer, financial institution, or any other business, Merlin AI Segment Assist can help you create tailored audience segments for any scenario. It works across various use cases, from targeting abandoned cart customers to re-engaging loyal ones, and more.

For example:

An E-commerce brand would want to target high-intent page visitors. Just prompt Merlin AI with: “Create a segment of users who viewed products from the Apparel category at least 3 times in the last 7 days but didn’t purchase.”

A Bank would need to re-engage customers who didn’t complete their credit card application. Simply prompt: “Create a segment of users who started a credit card application in the last 7 days but didn’t complete it.”

With Merlin AI Segment Assist, complex segments that require multiple conditions, exclusions, timeframes, and logic can easily be created using prompts in plain, simple language.

How Merlin AI for Segmentation Drives Tangible Business Value

Speed and precision in segmentation are no longer just nice-to-haves—they’re critical in today’s competitive marketing landscape. Merlin AI Segment Assist allows marketers to go from idea to impact in seconds, enabling them to create precise segments using natural language. The benefits are clear:

Accelerated Go-to-Market Speed

With natural language prompts, marketers can create and refine segments instantly—there is no need for training or relying on teams. Whether launching a retention campaign or targeting high-intent visitors, Segment Assist reduces time to market and helps brands stay agile and responsive.

Maximize and Fast-track Resource Utilization

Marketers can quickly create accurate segments in real time without the need to learn segmentation filters or rely on teams for event/attribute knowledge. This saves valuable time and resources, allowing teams to focus on high-value tasks like strategy and execution instead of getting bogged down in technicalities.

Fast and accurate segmentation means brands can deliver personalized experiences that resonate with customers. By providing relevant content at the right time, this maximizes conversions and boosts retention.

Conclusion

Speed, precision, and personalization are everything in today’s fast-paced digital landscape. Merlin AI Segment Assist transforms the way brands target and engage their audiences by enabling them to create complex segments in seconds using natural language. With no learning curve, filter-based hassle, or team dependence, marketers can target their audience and deliver personalized experiences effortlessly.

With Segment Assist, you’re not just streamlining your targeting; you’re creating impact—faster and smarter. Ready to take your segmentation to the next level? Request a demo today.