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After scoring $6.22 bn in online sales on Black Friday this year, it is apt to say that marketers are entering the last month of 2018 with a bang. If the early data that is available is anything to go by, this year’s holiday season has been the strongest so far for retail brands since 2011. At MoEngage, we experienced the holiday marketing rush with marketing campaigns delivered globally.

All through November, we touched upon tips to choose the best marketing automation platform, cross-channel marketing advice for retail brands, real-time website personalization, omnichannel marketing strategy and steps for mobile marketing automation success in 2019. Keep reading…

How to Nail Mobile Marketing Automation for Your Brand in 2019

52% of worldwide online traffic is generated through mobile devices (up from 50% in 2017). Mobile marketing automation is and will be the top agenda for marketers in 2019. If you/your team are in the process of strategizing or implementing mobile marketing automation for your company, take a look at these top 4 areas to consider in your plan for 2019.

Where Are You With Your Omni-channel Marketing Strategy for 2019?

Google suggests that 90% of users switch between screens to complete tasks. Companies with an effective omnichannel engagement strategy retain 89% more customers than others. If winning and retaining customers is a priority for your organization, now’s the time to take a closer look at your omnichannel strategy and level-up for 2019.

Achieve Real-time Website Personalization With Intelligent Marketing Automation

Website personalization has helped 89% of marketers in the U.S. to grow revenue. It is an appealing thought to deliver a personalized experience on the website to every user with the same ease as you can if a customer steps in a physical store. An intelligent marketing automation platform can help you create personalized user experiences for your website visitors.

How to Choose a Marketing Automation Platform for Enterprise?

Per a Forrester report, companies will spend over $25.1 billion every year on marketing automation platform by 2023. Marketing automation has caught the imagination of startups and enterprises alike. Know how to ask the right questions while choosing a marketing automation platform for your organization.

How Retail Brands Can Implement Location-based Marketing

The Indian retail market is set to reach $1 Trillion by 2020, and much of that is due to the rise in technology adoption. As the holiday season sets in, retailers need every tool in the box to blend their offline and online marketing. Here are some ways to implement location-based marketing for your brand and grow your ROI.

What Is Cross-channel Marketing and How It Improves Marketing ROI

Data from Wharton School suggests that 2/3 shoppers use more than one channel to complete their purchase decision. Holiday season trends show that a cross-channel marketing mechanism works best. Here are 3 things to remember as you put in place a cross-channel marketing strategy for your brand.

5 Things to Remember While Implementing Cross-channel Marketing Automation

In 2015, Gartner reported that over 4.9 billion people use connected devices. It means marketers have a lot more possibilities to start 1:1 communication with the user. Read the top 5 things to remember while implementing cross-channel marketing automation in your organization.

You can also refresh your marketing updates from the previous month, take a look at the October Roundup.

Want to know about something specific? Tell us at [email protected] and we will take it forward. Stay tuned for more on strategic insights on marketing automation from MoEngage.