MoEngage Marketing Roundup: October 2018

UPDATED: 22 November 2023
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Reading Time: 3 minutes

October marks the official start of the holiday shopping season worldwide. As your customers pull out their shopping lists, you’ll need to sharpen your marketing campaigns to engage, convert and retain holiday shoppers. In our marketing roundup for October, we’ve included useful holiday marketing tips, user engagement strategies, and more – keep reading.

If you’d like to catch up with the marketing updates from last month, take a look at our September installment here.

5 Lessons To Learn From The Top Holiday Marketing Campaigns Of Last Year

Holidays are here, and so are your shoppers. Marketers need to implement new and innovative strategies to attract customers and nudge them to complete purchases. Get your eggnog and prepare yourself for some tried and working tips on successful marketing this holiday season.

AI in Marketing: 3 Ways to Improve Campaign Performance

Everyone’s coming around to the business benefits of artificial intelligence and marketers are at the forefront of this transformation. The uses and applications of AI in marketing are many, but here are the top 3 ways in which AI can impact your overall marketing performance and ROI.

9 Factors That Influence Push Notifications Delivery on Android Phones

What’s the best way to measure push notifications delivery for your app? What factors influence push notifications distribution? What best practices can maximize push notifications delivered to your app users? If these are the questions on your mind, this blog has all the answers.

Unravel Push Notification Potential for Telecom Selfcare Apps

Telecom marketers, have you tried these four ways to engage and retain your app users? Take a look at this blog that gives you newer ways to boost user engagement on your app.

Product Update: Deliver Push Notifications in the User’s Time Zone

As your business footprints spread across geographies, you should be able to talk to your users across the globe at the most pleasant time for that geo. To help you implement GLOCAL user engagement strategies, we introduced the push notifications delivery time optimization feature to our platform. Learn more about this feature here.

Webinar Wrap-up: Understanding Push Notifications Delivery on Android Phones

Push notifications can help marketers in a variety of use cases. A look at what goes into push notifications delivery can help you strategize and implement better push campaigns.

Watch this space for more such updates, tips, and tricks on marketing.

About the author

Akshatha Kamath

Akshatha Kamath leads content marketing at MoEngage. She's one of "LinkedIn Content 50", has been recently featured on the list of "The Most Influential Content Marketing Professional" by World Marketing Congress and is among the “100 Fastest Growing Marketers” identified by Adobe. She is a content marketing specialist with close to 12 years of experience in writing, strategizing, and managing content for various organizations. Before MoEngage, she’s steered content marketing teams for companies like Simplilearn, Vizury, and Conzerv helping them with content, brand, and communication strategies that are aligned with their business goals. Akshatha volunteers with AMA SF as a writer. She is also a published author with publications such as Clickz, Digital Market Asia, Get Elastic, and e27. She is an avid reader and a traveler who enjoys experiencing the flavors of life in different places.